Marketing and Media Specialist
Job Description
Job Description
Northeast Family Services is a premier mental health provider with over 20 years of experience providing services to children, youth, and families.
We have an exciting opportunity for a creative candidate to join our growing team and help drive current marketing efforts, with a strong focus on owning our social media presence!
We are seeking an energetic, self-motivated, brand-savvy individual to help develop new marketing strategies and boost our social media platforms.
The Marketing and Media Specialist will be an integral part of the development and execution of marketing plans to reach target employees and referral sources.
The Marketing Specialist must be able to grasp consumer behavior trends and generate new and creative ideas. Will be well versed in specialized marketing concepts, principles, and tactics.
The Marketing Specialist will deliver effective marketing programs that will help enhance NFS’ reputation and continued growth.
Responsibilities include :
- Update and maintain the company website, ensuring functionality and appeal
- Collaborate with the external SEO team to optimize website performance and search engine ranking.
- Work closely with the Organic Social Media Marketer & Graphic Designer to align on social media and graphic design projects.
- Develop and implement monthly email campaigns in collaboration with recruiting teams and state-specific teams to target potential applicants, clients, and providers.
- Manage the marketing budget by planning and allocating resources effectively to ensure expenditures support service marketing strategies.
- Plan, execute, and optimize paid advertising campaigns across platforms such as Google, LinkedIn, and Meta.
- Manage online reputation by responding to reviews with pre-approved templates.
- Disseminate both internal and external monthly newsletters to staff and clientele.
- Develop and disseminate work anniversary certificates on an annual basis.
- Monitor and manage inquiries through the company contact form.
- Undertake individual tasks of a marketing plan as assigned.
Qualifications :
- BS / BA in marketing, communications, or equivalent
- A minimum of 1 year of professional marketing and brand management experience
- Extensive knowledge of Social Media platforms
- Exceptional written and verbal communication skills including copyrighting and an eye for editing
- Strong knowledge of and experience with graphic design software
- Resourceful and Creative!
- Strong time-management skills with ability to work independently and as part of a team
- Ability to manage one's own schedule independently and on a deadline
- Ability to work remotely
Benefits :
- Health, dental & vision
- 3 weeks paid vacation
- 11 Paid holidays (including Juneteenth, the day after Thanksgiving, Christmas Eve, and NY Eve.)
- Generous sick time including mental health days
- 401k retirement plan with up to 4% match
- Voluntary short and long-term disability
- Voluntary Life Insurance
- Dependent care savings account
- Longevity award - Monetary bonus and a vacation day annually
- Company provided laptop and cell phone
- Opportunity for professional growth
- Personal cell phone discount
Hours / Compensation :
- Full Time days.
- Salary : $50,000 - $60,000 a year
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