This role required candidate to permanently relocate at Dhahran, Saudi Arabia.
About the Company
This company engages in the exploration, production, transportation, and sale of crude oil and natural gas. It operates through the following segments : Upstream, Downstream, and Corporate.
The Upstream segment includes crude oil, natural gas and natural gas liquids exploration, field development, and production.
The Downstream segment focuses on refining, logistics, power generation, and the marketing of crude oil, petroleum and petrochemical products, and related services to international and domestic customers.
The Corporate segment offers supporting services including human resources, finance, and information technology. The company was founded on May 29, 1933 and is headquartered in Dhahran, Saudi Arabia.
Job Summary
We are seeking a Marketing Specialist to join the ITHRA Communication & Partnerships Division of King Abdulaziz Center of World Culture (Ithra).
Ithra is an all-purpose cultural destination, an environment for transformative experiences to unlock the power of potential through mastery in arts, science, literature and innovation.
Marketing Specialist is a strategic role, you will be an integral part of development and execution of marketing plans to reach targets from brand awareness to product promotion.
A marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas.
The candidate should also be well-versed in specialized marketing concepts, principles and tactics.
Responsibilities :
- Provide track and measure the effectiveness of marketing efforts and strategies
- Lead projects to develop marketing campaigns, brand collateral, and long-term strategies
- Oversee the work of external consultants, including web developers, videographers, and online platform vendors
- Manage brand resources and processes to enable consistent brand delivery
- Perform extensive quantitative and qualitative market research to implement data-driven marketing campaigns
- Work closely with internal teams to develop content marketing and demand generation strategies
- Responsible for the development and implementation of strategic and external events calendar
- Work with Marketing Coordinator to develop a centralized marketing calendar to include spotlight articles, social media, and email campaigns
- Brainstorm and develop ideas for creative marketing campaigns
- Liaise with external agencies to execute promotional events and campaigns
- Assist in outbound or inbound marketing activities
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels
- Assist in analyzing marketing data to help shape future marketing strategies.
Requirements :
- Willing to permanently relocate at Dhahran, Saudi Arabia.
- Hold a Bachelor's degree in Marketing, Advertising, or related field from a recognized and approved program
- Have a minimum of 15 years' experience
- Have a minimum of 5 years' experience in a corporate marketing / advertising or similar environment
- Have proven experience as a marketing specialist or similar role
- Have a thorough understanding of marketing elements, including traditional and digital marketing such as SEO / social media, etc.
- Have a thorough understanding of market research methods
- Have demonstrable experience in marketing data analytics and tools.
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