Sr Copywriter @ McCann Health Managed Markets

Job Description

JOB SUMMARY

The Senior Copywriter (SC) is responsible for generating ideas for advertising and promotional copy, developing texts from draft stage through finished product.

The SC works closely with creative and account teams to ensure adherence to client's marketing strategies and objectives within specified deadlines.

The SC supervises junior writers on projects and works with a Senior Art Director in partnership to generate concepts.

ESSENTIAL FUNCTIONS

Copywriting

Write in a clear and concise manner while maintaining quality control by adhering to clarity, proper grammar, agency process, client referencing and legal requirements

Creation and Execution

Develop smart, single-minded ideas that are on strategy. Works collaboratively with creative and account partners. Direct members of staff to ensure proper production of campaign elements.

Strategic Thinking

Understand marketing plans including objectives and strategies and how success will be measured. Participate in strategic and tactical meetings and contribute innovative ideas, tactics, and copy appropriate to the client marketing strategy.

Relationship Management

Coordinates creative materials across other disciplines

Business Management

Possess working knowledge of product challenges in relation to overall market

Cross-functional Collaboration

Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain / maintain creative vision outlined for the agency

JOB DUTIES & RESPONSIBILITIES

Strategic Thinking :

• Participate in strategic and tactical meetings internally and with client to develop campaigns reflecting client objectives.
• Conceive and develop creative materials for product.
• Participate in brainstorming meetings and med / legal meetings.
• Possess a complete understanding of market trends and marketing briefs.

Execution :

• Review and edit all copy for clarity and proper grammar and punctuation.
• Present concepts at presentations in a organized, professional, and effective style.
• Follow copy through agency process on all pieces.

Relationship Management :

• Attend client creative presentations as circumstances allow.
• Participate in status meetings.
• Communicate with art, producers, and editorial to ensure smooth flow of jobs to meet deadlines.
• Work with Medical Directors to ensure verification of facts and claims.
• Supervise junior creatives and provide copy direction and support.

Business Management :

• Understand the target audience and adjust copy as required.
• Partner with account to solve problems.
• Establish rapport with client.
• Demonstrates full understanding of Vantage / billing processes and timely reporting of hours.

EDUCATION

Bachelors

Marketing, Advertising, Communications, or Related Field

LICENSES & CERTIFICATIONS

N / A

EXPERIENCE

3 years Marketing / Advertising Business

KNOWLEDGE & SKILLS

Word Text Programs

COMPETENCIES

Communication

Is attentive and shows interest in the subject; Expresses ideas clearly and accurately

Organization

Creates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time

Problem Solving

Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them

Collaboration

Ability to work effectively in a team environment to build and foster collaborative environment

Creativity

Possesses a creative mind

Salary

$80,000 to $92,000 Annually

For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

EOE / AA / M / D / V / F.