CRM Manager, Analytics & Email Marketing

Poste

JOB TITLE : CRM Manager, Analytics & Email Marketing

REPORTS TO : Senior Director, CRM

JOB PURPOSE :

The CRM Manager of Analytics & Email Marketing will be responsible for implementing, monitoring, analyzing, and reporting on Dior's Customer Relationship Management reports while continually striving to increase the efficiency of these tools.

Additionally, they will be responsible for orchestrating and overseeing the e-newsletter campaigns project from start to finish.

TASKS AND RESPONSIBILITIES :

• Analyze and define business opportunities through client data and trends for key stakeholders
• Partner with corporate, central and boutiques to develop clienteling strategies based on business trends and client figures
• Oversee CRM weekly, monthly, quarterly, and yearly reoccurring reports for boutiques and corporate team members relating to client growth, segmentations, evolution, etc.
• Collaborate with internal partners to produce reports, analysis, and client deep dive studies (including boutique managers, regional partners, merchandising, executives, and more)
• Outline, develop, and roll-out monthly client lists and campaigns, track, and report results
• Own direct mail lists and coordinate with the mail house to complete in-home and out of home direct mail strategies
• Work on client incentives, calculate sales lift, and report out results for key stakeholders.
• Partner with the central team to manage, create and distribute CRM tools (direct and digital)
• Collaborate with event teams to support with client insights and RSVP list creation
• Oversee database maintenance by partnering with all necessary entities, mainly with central partners
• Ensure that database quality initiatives are implemented successfully
• Efficiently prioritize execution of project to meet deadlines and set objectives
• Proactively manage projects and suggest initiatives to improve CRM programs.
• Help constantly provide feedback on data tools, reports, and system to enhance our processes

Profil

• Manage all stages and relationships of the e-newsletter process from ideation to deployment. Additionally, create a strong partnership with our external agency
• Develop and manage the overall e-newsletter campaign strategy to align with business needs

SKILLS AND COMPETENCIES :

• Partner tightly with Senior Manager to develop 360 programs
• Strong analytical skills (proficient in excel), experience working with large data set
• Strong people skills to work with internal teams, Central partners and external vendors
• Experience working with client databases and client figures
• Excellent communication skills, verbal and written
• Ability to present in large forums
• Ability to demonstrate patience and being resourceful
• Ability to make autonomous decisions in a timely manner
• Ability to adapt to a fast-paced environment and shift priorities accordingly

REQUIREMENTS :

• At least 6-8 years of experience in a relevant position in CRM / Marketing / Analytics
• Strong analytical skills
• Outstanding communication skills, both written and verbal
• Strong organizational skills, including the ability to prioritize and handle multiple tasks simultaneously and provide strong attention to detail
• Strong computer skills, must be able to learn new applications quickl

Information additionnelle

The selected candidate will be offered a salary within the range of $100,000- $120,000 per annually, plus bonus eligibility.

The salary offered will be dependent upon the candidate's relevant skills and experience. Christian Dior Inc. offers comprehensive benefit plans such as medical, dental, vision, Flexible Spending Accounts, and short and long-term disability.

Additional employee perks include, but are not limited to employee discount program, various paid time off, volunteer time off, holidays, mental health and wellbeing support, family friendly benefits, reproductive health care, child and elder care services, commuter benefits, 401k plans with an employer contributions matching plan, employee referral program, and more.

ADDITIONAL INFORMATION

Christian Dior was the designer of dreams. In founding his House in 1947, marked by the revolution of the New Look, he metamorphosed his reveries into wonderful creations.

Christian Dior Couture, the Houst of Dreams, is recognized for its French heritage and vibrant culture sublimating its unique Savoir-faire and Creativity through empowering "metiers d'art".

Our Maison is a destination for sustainable growth & success where we shape the future of our Talents in a positive, authentic & generous environment.

We bloom & deliver excellence with passion, determination, courage & optimism to offer meaningful & daring codes.

Christian Dior Couture is part of the LVMH Group, where People Make the Difference. We value, celebrate, and welcome each unique talent and strive to create an inclusive environment providing all employees a sense of purpose.

Beyond your role, we recognize the importance and passion of creating communities with shared values that enrich and impact beyond our organization.

As an employee, you will have an opportunity to engage in our employee-led communities such as Sustainability, Diversity, Equity and Inclusion, and Corporate Social Responsibility.

Christian Dior Couture provides equal employment opportunities to all employees as part of the LVMH Group, which attaches great importance to ensuring that its Maisons and their partners share a set of common rules, practices, and principles with respect to ethics, social responsibility, and protection of the environment.