Web Design and Site Content Coordinator

We are seeking an exceptional Web Design & Site Content Coordinator responsible for managing and optimizing web content to ensure a seamless user experience.

In this role, you will oversee execution of on-site messaging and promotions in our website CMS (Shopify customizer). You will mock up all site content, prepare preview themes, and execute site flips.

This role involves collaborating with various teams to create, update, and maintain content across our website, ensuring it aligns with our brand and business objectives.

All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and different sales & marketing channels.

This means you will have the opportunity to impact our operations worldwide, ensuring a cohesive strategy that aligns with our overall business objectives and drives success across various markets and platforms.

This is a particularly exciting opportunity to make an impact in Q4 during our lively holiday season!

Key Areas of Accountability

• Content Management :
• Develop, edit, and publish web content in line with the promotional and content strategy.
• Mockup site experiences, including visuals from the creative team’s brand direction.
• Ensure all content is accurate, engaging, and optimized for SEO.
• Content Strategy :
• Assist in developing content calendars and strategies to enhance user engagement.
• Monitor industry trends and best practices to keep content relevant.
• Quality Assurance :
• Conduct regular content audits to maintain quality and consistency.
• Ensure compliance with brand guidelines and legal requirements.
• Analytics and Reporting :
• Analyze website performance metrics to assess content effectiveness.
• Prepare reports and present insights to improve content strategies.
• Cross-Functional Collaboration
• Work closely with the marketing and creative teams to create cohesive content strategies.
• Interface with the website development team to prepare Shopify themes in advance of site flips as well as communicate dev needs for launching promotions.
• Coordinate with stakeholders to gather and incorporate feedback.

Qualification Requirements

• 2-3 years of Shopify experience
• 1-2 years of graphic design or web design experience
• 2-3 years of promotional calendar management experience

Preferences

• 2-3 Copywriting experience
• Apparel experience

Skills and Competencies

• Shopify
• Figma
• Detail oriented

Company Overview :

True Classic launched in late 2019 and has grown to become one of the hottest direct-to-consumer men’s apparel brands, continuing to experience rapid growth despite changes to digital advertising and the macroeconomic environment.

We are on a mission to empower over 100M people worldwide to look good and feel good by the end of 2034 and are guided by six core values to chart our path to success :

• Move the Needle
• We are obsessed with driving tangible business results.
• We constantly refocus our efforts and eliminate busy work to drive measurable impact.
• We embrace simplicity, automation, and technology to amplify our force.
• Harness Grit
• We are ambitious and persevere through challenges with a relentless spirit.
• We're optimistic about the future and our glass is half full.
• We are self-motivated, resourceful, and determined to make a difference.
• Go Fast
• We are nimble, open-minded, and seek the fastest path to success.
• We remove barriers, eliminate friction, and move at the speed of light.
• We believe that done is better than perfect and fail forward to make progress.
• Execute as a Pro
• We are curious and leverage data & insights to move in the right direction.
• We are doers, embody an owner’s mentality, and strive to get 1% better every day.
• We work systematically to produce consistent results & get our projects done right.
• Be Creative
• We are first-principles thinkers and develop bold ideas to challenge the status quo.
• We are innovators at heart & believe that ingenuity is often the solution.
• We solve problems resourcefully and think outside the box.
• Lead with Empathy
• We obsess over our customers to consistently over-deliver.
• We are inclusive, appreciative, and supportive of our employees & partners.
• We put ourselves in others’ shoes and seek to deeply understand their perspective.

Work Environment :

At home at a table or desk

This is a remote position, allowing you to work from the comfort of your home or any location with reliable internet access within the United States.

You will spend extended periods at a computer, so a comfortable and ergonomic workspace is essential. We provide the necessary tools and support to ensure a productive and collaborative virtual work experience.

Additionally, the company holds quarterly all-hands meetings in California, which you would be expected to travel to and attend in person.

Compensation and Benefits :

• $5,000 per month
• Unlimited Sick Days & PTO
• Company paid medical, dental, and vision PPO insurance (Anthem Gold PPO)
• 401k plan with 3% company match
• Monthly $200 stipend for home office expenses
• Free $1,000 worth of True Classic merchandise every year
• Free Employee Assistance Program
• Our mission is to empower everyone to show up as their best self. We are dedicated to creating a community where creativity, curiosity, and innovation thrive;

and that starts with welcoming diverse voices to our team. We believe that everyone should feel confident being exactly who they are, which is why we’re committed to being an equal opportunity employer.

We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities.

If you need assistance or an accommodation due to a disability, please reach out to us at [email protected].

Please note that the duties and responsibilities outlined in this job description are intended to describe the general nature and level of work performed by employees assigned to this position.

It is not an exhaustive list of all responsibilities, duties, and skills required for the role. Additional tasks and responsibilities may be assigned as needed to meet business needs.