Overview
The Manager, Marketing will serve as the day-to-day marketing leader for two business lines within Patient and Provider Services : Pathways to Transplant and the Collection / Transplant Network. This role will oversee marketing campaigns for clients in transplant and collection centers, community hematologists / oncologists, and more. Responsibilities include leading an effective team, developing and managing complex omni channel marketing strategies, achieving lead gen / lead nurture conversion goals, integrating data and analytics into best practices, and collaborating with a large variety of internal and external partners. This role reports to the Director, Marketing for Patient and Provider Services.
Accountabilities
- Develop, execute and evaluate annual marketing plans in support of the Business team goals.
- Articulate and activate a clear lead generation strategy to onboard more healthcare professionals and their centers to NMDP so that we can drive product / service utilization.
- Drive prioritization and clarity for cross functional team to ensure a focus on efforts that drive results for the five main organization metrics.
- Manage paid, owned and earned media components as relevant to broader marketing strategy.
- Develop and manage budgets related to the business partner marketing plans.
- Identify and cultivate relationships with external contacts to drive new business or collaboration opportunities.
- Develop productive and strategic relationships with business teams to ensure work can be completed effectively. Serve as the day-to-day marketing contact for the Customer Experience and Community Engagement business operations team.
- Serve as a liaison between the marketing team(s) and business. Leading scoping, briefing and production direction.
- Determine and prioritize development of marketing assets needed to fulfill priorities.
- Lead assigned team, with focus on exemplifying organizational values, building a healthy team culture and professional development.
- Serve valiantly as a leader in the marketing function to achieve business and organization success. Consistently drive work with urgency, effectiveness and efficiency in mind.
- Other duties as assigned.
Required Qualifications
Knowledge of :
B2B and B2C marketing communications, preferably in the healthcare space.Strategic marketing : annual planning, turning data into insights and ideas, campaign execution and measurement.Building integrated marketing strategies in complex, matrixed environments.Content and marketing asset development scoping, briefing and production direction.Lead generation strategies and channels.Ability to :
Be highly detailed and results-oriented, with excellent, proactive problem-solving skills.Partner with cross-functional teams in a matrixed organization and build influential and collaborative relationships, influencing without authority.Exhibit advanced interpersonal, organizational, and communication skills.Collaborate and accept variable work direction in a fast-paced environment.Successfully plan, follow-through, and provide recommendations for continuous improvement with urgency.Communicate with audiences both large and small in an effective manner using a wide range of mediums including email, social media and public speaking.Development and management of budgets.Excellent written and oral communications skills.Proven record of valiant and collaborative leadership as part of a larger team.Have the ability and be willing to travel out of state to attend professional events / tradeshows (3-4 times annually) to connect with target audiences in hematology and oncology.Must exemplify our NMDP Values and Operating Principles.Education and / or Experience
Bachelor's degree in marketing or communication (or equivalent experience); Master's degree preferred.5-7 years of marketing experience with a demonstrated ability to create robust marketing plans in support of a business, develop communications strategies and manage multiple partners.2+ years of management experience including direct reports and cross functional partners.Healthcare B2B and / or B2C marketing campaign development and execution.Demonstrated ability to effectively navigate a matrixed organization.Excellent relationship management, communication and influencing skills.#J-18808-Ljbffr