SEO Content Strategist

Position Summary

The SEO Content Strategist will serve as a resource to other SEO team members engaged in SEO, Content Strategy and campaign implementation.

Will work with a team of SEO, editorial, and business leaders to drive traffic growth through research and monitoring.

Position Description

Essential Duties and Responsibilities include the following. Other duties may be assigned :

• Conduct keyword research and competitive analysis to find areas for growth, identify trends, and article ideas
• Collaborate with multiple teams on marketing campaigns
• Manage and update Local SEO listings
• Audit / update local seo trends, Q&A, and stay up to date with the local SEO search engine rules
• Add new local SEO listings for new stores
• Publish Local SEO posts / images
• Work with the design team on local SEO banner ideas
• Act as Category owner for Dining + OCC tables
• Manage outreach, Cision PR platform, and BrightLocal platforms
• Publish / edit press page and send out the monthly press report
• Manage Inspiration room - image updates, building individual lifestyle room pages
• Website taxonomy audit and place no index tags : dining + Occ
• Use data measurement, user research, benchmarking, and content audits to identify high-impact improvement opportunities across all content areas
• Manage content strategy and ideas for all content hub articles
• Oversee the Content Hub Library smartsheet process / audit
• Administer content hub stories in Pivotal
• Manage SEO copy publishing strategy and content refresh process
• Perform content audits to assess how well existing content is performing
• Perform content gap analyses to determine what type of content is missing and what is needed
• Make recommendations for new metrics, techniques, and strategies to improve content targeting and measurement
• Delegating content production ideas and feedback to Copywriter and Digital Marketing Coordinators
• Lead the editorial calendar of content hub, digital PR and SEO copy production
• Manage digital PR strategy with agencies and third-party vendors
• Act as a partner with survey content strategy and ideas
• Partner with Paid Media to manage content strategy and ideas for paid articles

Qualifications

Education / Experience : Bachelor's degree (B.A. or B.S.) or equivalent from four-year college in Business Administration, Journalism, English, or related degree.

2 years of experience in SEO reporting and analytics. 3 years of experience conducting intensive outreach and relationship-building for SEO content marketing.

4 years of experience writing, editing, and proofreading new articles, blog posts, SEO and web content. Prior experience writing within the home décor and furniture industries is preferred.

Equivalent combination of education and experience will be considered.

Computer Skills : To perform this job successfully, an individual must have proficient experience in Microsoft Office 365 including Word and Excel.

Familiarity with SEO tools like STAT, SEMrush, Ahrefs, Google Search Console, Google Analytics, Google Trends, BuzzStream, BrightLocal, and DeepCrawl is a plus.

Position Hiring Range

The hiring pay range provides a guide for what we would reasonably pay for the position. Pay will be determined by several factors, including but not limited to : applicant's education, relevant work experience, knowledge, skills and abilities, as well as internal equity and alignment with geographic market data.

Living Spaces reserves the right to modify this pay range at any time. Pay is determined by various factors including market demand, applicable skills, work experience and education, location, company budget, and in-demand skill sets.

Compensation : $68,640.00 - $91,620.00

Retail, Guest Services, and Distribution Center Team Members are eligible to receive team bonus based on meeting specific goals and KPI's.

For more details, please visit our website at : Careers (livingspaces.com)

Equal Opportunity Employer

It is our policy to abide by all federal, state, and local laws prohibiting employment discrimination based solely on a person's race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, physical disability, mental disability, age, military status, or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including but not limited to, cancer related or HIV / AIDS related), sexual orientation, or any other protected status except where a reasonable, bona fide occupational qualification exists.

E-Verify

Living Spaces participates in E-Verify. All newly-hired team members are queried through this electronic system established by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) to verify their identity and employment eligibility.

Applicant Privacy