SEO Content Strategist

Position Summary

The SEO Content Strategist will serve as a resource to other SEO team members engaged in SEO, Content Strategy and campaign implementation.

Will work with a team of SEO, editorial, and business leaders to drive traffic growth through research and monitoring.

Position Description

Essential Duties and Responsibilities include the following. Other duties may be assigned :

Conduct keyword research and competitive analysis to find areas for growth, identify trends, and article ideas

Collaborate with multiple teams on marketing campaigns

Manage and update Local SEO listings

Audit / update local seo trends, Q&A, and stay up to date with the local SEO search engine rules

Add new local SEO listings for new stores

Publish Local SEO posts / images

Work with the design team on local SEO banner ideas

Act as Category owner for Dining + OCC tables

Manage outreach, Cision PR platform, and BrightLocal platforms

Publish / edit press page and send out the monthly press report

Manage Inspiration room image updates, building individual lifestyle room pages

Website taxonomy audit and place no index tags : dining + Occ

Use data measurement, user research, benchmarking, and content audits to identify high-impact improvement opportunities across all content areas

Manage content strategy and ideas for all content hub articles

Oversee the Content Hub Library smartsheet process / audit

Administer content hub stories in Pivotal

Manage SEO copy publishing strategy and content refresh process

Perform content audits to assess how well existing content is performing

Perform content gap analyses to determine what type of content is missing and what is needed

Make recommendations for new metrics, techniques, and strategies to improve content targeting and measurement

Delegating content production ideas and feedback to Copywriter and Digital Marketing Coordinators

Lead the editorial calendar of content hub, digital PR and SEO copy production

Manage digital PR strategy with agencies and third-party vendors

Act as a partner with survey content strategy and ideas

Partner with Paid Media to manage content strategy and ideas for paid articles

Qualifications

Education / Experience : Bachelor's degree (B.A. or B.S.) or equivalent from four-year college in Business Administration, Journalism, English, or related degree.

2 years of experience in SEO reporting and analytics. 3 years of experience conducting intensive outreach and relationship-building for SEO content marketing.

4 years of experience writing, editing, and proofreading new articles, blog posts, SEO and web content. Prior experience writing within the home décor and furniture industries is preferred.

Equivalent combination of education and experience will be considered.

Computer Skills : To perform this job successfully, an individual must have proficient experience in Microsoft Office 365 including Word and Excel.

Familiarity with SEO tools like STAT, SEMrush, Ahrefs, Google Search Console, Google Analytics, Google Trends, BuzzStream, BrightLocal, and DeepCrawl is a plus.

Position Hiring Range

The hiring pay range provides a guide for what we would reasonably pay for the position. Pay will be determined by several factors, including but not limited to : applicant’s education, relevant work experience, knowledge, skills and abilities, as well as internal equity and alignment with geographic market data.

Living Spaces reserves the right to modify this pay range at any time. P ay is determined by various factors including market demand, applicable skills, work experience and education, location, company budget, and in-demand skill sets.

Compensation : $68,640.00 - $91,620.00

Retail, Guest Services, and Distribution Center Team Members are eligible to receive team bonus based on meeting specific goals and KPI’s.