Senior Manager, PR & Influencer Relations.

Senior Manager, PR + Influencer Relations

Reports into : VP, Brand Marketing

About Us :

Rent the Runway (RTR) is transforming the way we get dressed by pioneering the worlds first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.

4 trillion fashion industry by inspiring women with a more joyful, sustainable & financially-savvy way to feel their best every day.

As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership.

RTR offers designer apparel, accessories & home decor from 700+ brand partners & has built in-house proprietary technology & a one-of-a-kind reverse logistics operation.

Under CEO & Co-Founder Jennifer Hymans leadership, RTR has been named to CNBCs Disruptor 50 five times in ten years, & has been placed on Fast Companys Most Innovative Companies list multiple times, while Hyman herself has been named to the TIME 100 most influential people in the world & as one of People magazines Women Changing the World.

About the Job :

As Senior Manager, PR & Influencer Relations, you bring to RTR a deep understanding of how the media landscape has evolved over the past several years : press is just one facet of earned media, affiliate programs increasingly drive editorial decisions & organic brand advocates define a brands identity from the bottom-up.

In this role, you will be responsible for expanding RTRs voice across the top of the funnel. This means continuing to grow RTRs brand awareness & reputation among consumer & fashion media, partnering with the marketing growth team on RTRs affiliate machine, & growing our organic / brand-accretive influencer & VIP / celebrity communities.

You will lead the RTR consumer press office & develop a consumer media strategy to garner ongoing earned media & social media conversation, generate awareness & drive business objectives.

This is a hands-on role where excellent organizational & time management skills are as essential as experience & network.

What Youll Do :

• Manage brand-building activities including, but not limited to, earned media strategy development, editorial placement, consumer affiliate program, brand-accretive partnerships, relationship building with media, consumer thought leadership, IRL events, VIP, influencer & celebrity relations & product launches.
• Activate creative consumer campaigns that map to business objectives, while generating media coverage & driving organic site traffic
• Mine for & execute organic storytelling moments based on social media news cycle
• Partner closely with the marketing growth team to drive affiliate media goals
• Cultivate & maintain close relationships with consumer / fashion reporters; proactively pitch story ideas to journalists & follow up with editorial opportunities
• Grow RTR organic VIP advocate community to include stylists & other women of influence
• Develop & implement organic celebrity seeding & stylist seeding program
• Manage IRL brand activations in partnership with agency & cross-functional stakeholders, creating & driving earned media opportunities
• Write, edit, & proofread materials including but not limited to press releases, pitches, fact sheets, media lists, etc.
• Manage an agency team & keep the team running smoothly which includes being able to manage the teams budget, track media placements, & media monitoring.

About You :

• You have a passion for translating the cultural zeitgeist & social chatter into earned media & social media impressions.
• You have a BA or BS with a minimum of 7+ years experience in a public & influencer relations role (either in-house or at an agency).
• You will have demonstrated relationships, success & expertise in fashion, and / or with lifestyle or disruptive DTC brands.

Fashion experience is a must.

• You have strong media relationships with a proven track record of securing feature stories across all forms of media.
• You have the ability to connect the dots between PR & revenue-driving, priority business outcomes. You will be able to track earned media & influencer reach to continue to drive brand affinity
• You have the ability to work independently, exercise good judgment, adapt quickly & prioritize in a fast-paced environment
• You have a bias towards action : takes initiative, anticipates next steps & sets high standards in all they do
• You work well with others & have the confidence to take the lead when necessary while remaining flexible to support team members as needed
• You have a bold, creative, & thoughtful approach to work product & regularly brings forward new ideas
• You have exceptional attention to detail

Benefits :

At Rent the Runway, were committed to the wellbeing of our employees, & aim to create a workplace that fosters both personal & professional growth.

Our inclusive benefits include, but are not limited to :

• Paid Time Off including vacation, paid bereavement, & family sick leave - every employee needs time to take care of themselves & their family.
• Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention.
• Paid Sabbatical after 5 years of continuous service - Unplug, recharge, & have some fun!
• Exclusive employee subscription & rental discounts - to ensure you experience the magic of renting the runway (and give us valued feedback!).
• Comprehensive health, vision, dental, FSA & dependent care from day 1 of employment - Your health comes first & weve got you covered.
• 401k match - an investment in your future.
• Company wide events & outings - our team spirit is no joke - we know how to have fun!
• Office centric work - our corporate employees & technical leaders have the option to work remotely on Fridays, in accordance with Company policies.

Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to : race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 & over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing & characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.

The anticipated base salary for this position is $134,000 - $140,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held.

This position is also eligible for equity compensation.

By submitting your application below, you agree that you have read & acknowledge Rent the Runway's Candidate Privacy Policy, found .