Senior Regional Marketing Manager - UT

Job Type

Full-time

Description

Senior Regional Marketing Manager

Description

The core function of the Regional Marketing Manager is to drive new patient acquisition for a group of Specialty Dental Brands (SDB) Orthodontic and Pediatric practices within our Salt Lake City, UT markets.

This position will report into and work closely with the Vice President of Marketing with a dotted line to Regional Operations leadership.

This position will play a key role in developing local marketing strategy, creating streamlined marketing processes, and identifying levers for patient growth and retention.

This team member will also provide guidance and assistance to others on our regional marketing team, sharing best practices, offering plan development supports, and assisting in creating measurable outcomes for our practices.

Our ideal candidate will demonstrate our core values by being a compassionate, authentic, talented, and creative team-player

Requirements

KEY RESPONSIBILITIES :

Develop relationships with Partner Doctors, office teams, and community contactsLead marketing plan development for assigned set of brands, placing special emphasis on bespoke marketing initiatives designed to drive new patient volumeAssist in the development of patient and doctor referral marketing strategies in conjunction with SDB office leaders and SDB doctorsAssist with various digital marketing functions as needed, including Listings ManagementCoordinate local office level requests and triage to SDB's digital and creative marketing teamsAbility to locate and prioritize local event opportunities and coordination effortsAssist SDB partner offices with local sponsorship efforts including executing creative needs, payment requirements, and sponsorship activationDevelop strategic content marketing calendars inclusive of organic social media, email marketing, and patient communications campaignsAct as liaison between digital team and partner practices when necessaryAssist offices with procurement of any local level printed materials, i.

e., appointment cards, referral pads, flyers, in office stationery requirements and promotional itemsAssist VP in management of Regional Marketing team by sharing best practices, identifying training opportunities, and reviewing marketing strategies and tactics to ensure the development of high-quality plans.

Develop regional marketing playbooks and disseminate for local activationAssist VP in vendor management. E.g., advertising agency, technology solutions, and freelance / contract supportEvaluate and optimize strategic regional marketing efforts, pricing strategies, market trends, and patient volume forecastsAssist VP in developing practice budgets and return-on-ad-spend analysesKPIs

New patient growthSocial media engagementRevenue attribution (budget)Marketing Qualified LeadsEvent attendanceReferral trafficORGANIZATIONAL ALIGNMENT :

Reports to : Vice President, MarketingRequirements

RequirementsREQUIRED MINIMUM QUALIFICATIONS :

Bachelor's Degree preferred with degree or major coursework in community relations, public relations, marketing, or a related field.

Bilingual candidates are encouraged to apply.7-10 years of relevant work experience combined with ambition, drive, and personality will be valued highly in this positionHands-on experience with social media, professional relationship building, and event planning preferred.

Experience in the dental field is not compulsory for this position.Exceptional organizational and critical thinking skillsExceptional professional acumenFamiliar with basic printing terms and procurementAbility to budget and prioritize.

Ability to plan and execute marketing strategies.Strong prioritization, organization, and project management skillsAbility to travel up to 50% locally and 10% nationally