Marketing & Content Coordinator, Wharton MBA Career Management

Description

The Marketing and Content Coordinator serves as a cross-team / cross-functional member of the office, and will directly report to the Senior Associate Director of Student Programs & Communication.

Duties will include, but are not limited to the following :

Serve as central hub for all MBACM student communications for the full-time and executive MBA programs. Coordinate content and track effectiveness of multi-channel communications (email, social media, web-based platforms) to current and incoming MBA students to drive usage of MBACM services, online resources, and live programs.

Manage the Customer Relationship Management (CRM) system and related activities : build marketing lists, create / send campaigns, execute A / B tests and personalized comms strategies.

Support P&C Director and Sr.AD on student communications plan, and coordinate with career advisors on industry-level communications.

Support Employer Engagement team on employer marketing efforts as needed.

Manage year-round content updates and UX for proprietary MAP (My Action Plan) career education platform and department websites, and support annual refresh project in May / June.

Support ongoing buildout of MAP site, implement updates to site architecture, new resources and content. Partner with MAP Development Team to integrate personalization features and data tools.

Track and report MAP student usage to the broader team, and identify opportunity areas for future development.

Collaborate with the Director and Sr. AD of Student Programs & Communication to develop career education programming calendar to support students’ end-to-end career exploration and recruiting process.

Serve as primary point-of-contact with internal & external subject matter experts to coordinate content creation and delivery for career education workshops and events.

Manage vendor relationships and partner with MBACM Operations Team on contracts and billing. Plan and execute all logistical needs for live events, including requesting space, managing RSVPs and attendance tracking, distributing student feedback surveys, livestream or classroom tech support, video recordings and post-edit needs.

Serve as on-site liaison for external presenters.

Execute design projects for the department, such as graphics-based emails, infographics, presentation slides, event collateral, MBACM recruiting guides and worksheets.

Maintain close working relationship with Wharton’s central Marketing and Communications department to assure adherence to current brand and design standards.

Support the MBACM Senior Team on building and executing annual class-wide surveys, help analyze results and present key findings to all staff.

Work closely with the Director and Sr. AD of Student Programs & Communication on insights-based year-end review of MBACM communications and career resources (live programs + online resources), and support strategic planning process with a critical eye towards ongoing improvement and innovation.

Plan and implement MBACM podcast series. Partner with advising and employer teams on topics and manage production process.

QUALIFICATIONS :

• 5-7 years of experience with a High School diploma, or equivalent combination of education and experience required
• Bachelor's Degree in Marketing, Communications, Design, or related field preferred
• 3-5 years of marketing / communication and web / graphic design experience strongly preferred
• Must have excellent writing, copyediting, and communication skills, and fastidious attention to detail
• A successful candidate will have proficiency in email marketing programs, website analytics, listserv management, content management systems (e.

g., Word Press), and design software. Experience in Adobe InDesign or a similar program for page layouts and graphic design is preferred, but not required

• A successful candidate should have exemplary project management and problem-solving skills and be able to effectively work collaboratively and individually.
• Possess strong organizational and time management skills. Able to manage multiple tasks at once and a high volume of outgoing student communications during peak periods
• Ability to work with limited supervision, exercise sound judgment and discretion, and maintain the highest standards of customer service and professionalism while working with a wide range of individuals
• Can thrive in a dynamic environment and adapt to changing priorities and client needs
• Proficient in use of MS Office applications (PowerPoint, Word, Excel) required
• Experience with basic data analytics a plus
• Knowledge of the recruiting process in a corporate or academic setting a plus

In addition to a Cover Letter and Resume, interested applicants should upload :

Business writing sample (preferably an email marketing campaign). PLEASE NOTE : Strong written communication skills are *essential* to be successful in this role.

Please provide content that you developed independently, without the use of generative AI tools such as ChatGPT or Gemini for this submission.

Design sample (e.g., brochure, flyer, infographic, website)

Job Location - City, State

Philadelphia, Pennsylvania

Department / School

Wharton School

Pay Range

$20.45 - $26.31 Hourly Rate

Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile.

Affirmative Action Statement

Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements

Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits

Health, Life, and Flexible Spending Accounts : Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare.

You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.

Tuition : Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn.

Your dependent children are also eligible for tuition assistance at other institutions.

Retirement : Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis.

Choose from a wide variety of investment options through TIAA and Vanguard.

Time Away from Work : Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family whatever your personal needs may be.

Long-Term Care Insurance : In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility.

If you apply when you’re newly hired, you won’t have to provide proof of good health or be subject to underwriting requirements.

Eligible family members must always provide proof of good health and are subject to underwriting.

Wellness and Work-life Resources : Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life.

That’s why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.

Professional and Personal Development : Penn provides an array of resources to help you advance yourself personally and professionally.

University Resources : As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities.

Take advantage of the University’s libraries and athletic facilities, or visit our arboretum and art galleries. There’s always something going on at Penn, whether it’s a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples.

As a member of the Penn community, you’re right in the middle of the excitement and you and your family can enjoy many of these activities for free.

Discounts and Special Services : From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff.

Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff.

You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.

Flexible Work Hours : Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments.

These approaches involve use of non-traditional work hours, locations, and / or job structures.

Penn Home Ownership Services : Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.

Adoption Assistance : Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.