Associate Digital Marketing Manager, Sun Cruiser

We are currently hiring a Associate Digital Marketing Manager for Sun Cruiser in Boston, MA .

A Hybrid position at Boston Beer requires that our coworkers reside within commuting distance to be onsite according to their teams’ weekly schedule.

The Associate Digital Marketing Manager will be responsible for developing and executing the company's digital and social media strategy for the Sun Cruiser brand.

The ideal candidate will be digital-savvy and have experience in both organic and paid social and digital media, content development, web, and measurement.

They will also assist in broader communications efforts related to advertising campaign development.

What You'll Brew : Digital Strategy

Digital Strategy

• Develop the digital communications plans (owned, earned and paid) across functions, including social media, advertising, creative, and web, in partnership with external agency and internal Creative team
• Manage day-to-day activities on social channels to connect with consumers, generate content, and drive positive brand sentiment while reporting on key insights and recommendations
• Lead execution of organic social content strategy to bring to life our brands’ visual identity and tone of voice, as well as foster one-to-one drinker engagement
• Support development of advertising campaign plans in partnership with Associate Director of Integrated Communications, agency partner, and cross-functional teams
• Manage local and regional social media marketing efforts in partnership with sales force and brand team
• Work with in-house Web Design and Development teams to ensure that the brands’ websites are current and optimized
• Provide monthly web and social analytics with recommendations for optimization, including organic and paid social media
• Provide input in development and management of annual digital / social budget planning

Content Generation and Drinker Engagement

• Oversee community management efforts to engage fans and foster advocacy across brand social channels
• Responsible for managing content development process with internal Creative team for digital and social channels, including advertising needs
• Collaborate with Shopper Marketing and Creative teams to develop content for e-commerce, digital advertising, and website needs
• Manage influencer agency in regards to influencer strategy development, influencer identification, and execution of influencer activation
• Lead the administration of brand website, including working with Creative team from a design standpoint, Brand team on content, and managing in-house support
• Liaise with Media and Brand teams on content and strategy for paid digital assets

Other Responsibilities

• Work with cross functional Integrated Comms Leads and Digital Marketing Managers to introduce new capabilities and tools in order to raise the bar for best-in-class digital execution across the portfolio
• May be the periodic requirement to work weekends and holidays to support the needs of the business
• Ad hoc travel to support experiential, sales, marketing events periodically to amplify on social

What Ingredients You'll Bring :

Minimum Qualifications :

• Minimum 5 years’ experience in social or digital media
• Be a thought leader by staying ahead of trends in social media marketing, emerging media, and online communications
• Extraordinary communication and copywriting skills
• Experience driving concepting and development of content with in-house and agency partners
• Experience working with influencers, including outreach, management and contracting
• Experience with community management and driving advocacy and community growth for brands
• Experience with Instagram, Facebook, X (formerly Twitter), TikTok, Pinterest, Google Analytics, and established social media listening tools

Preferred Qualifications :

• Bachelor's Degree
• Beverage industry or traditional CPG experience is preferred, but not necessary
• Experience marketing alcoholic beverages a plus
• Passion for the beer / cider / beverage industry a big plus
• Experience with website management tools like Sitecore

Level : 7

In accordance with pay transparency laws the salary range for this role if hired is $51,000 $104,000 annually based on location and the experience level of the candidate.

In addition to base salary, this position is eligible for an annual discretionary bonus based on individual and company performance.

Some Perks :

Our people are our most important ingredient. We hire the best talent; and we reward, develop, and retain them too.

In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available* :

• Tuition reimbursement
• Fertility / adoption support
• Free financial coaching
• Health & wellness program and discounts
• Professional development & training
• Free beer!
• Talk to your recruiter about eligibility

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act.

Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact [email protected] for assistance.