Marketing Specialist, Demand Generation & Field Marketing

Marketing Specialist, Demand Generation & Field Marketing

Analytic Partners is a global leader in commercial measurement and optimization, turning data into expertise for the world's largest brands for 25 years.

Our holistic approach to decisioning is powered by our industry-leading platform and team of experts, who help leaders make better decisions, faster unlocking business growth and creating powerful customer connections.

With clients in 50+ countries and global offices across New York City, Miami, Dallas, Dublin, London, Paris, Singapore, Shanghai, Munich, Sydney, Melbourne, Charlottesville and Denver, we're growing fast. And we're looking for top talent to join us in shaping the future of analytics.

To learn more about what we do, visit analyticpartners.com and see why we're recognized as a Leader in the industry by independent research firms Forrester and Gartner.

What You'll Be Doing :

Analytic Partners is seeking a highly collaborative, organized and growth-oriented Demand Generation & Field Marketing Specialist to support our global demand generation and field marketing initiatives. This role is ideal for a marketer who enjoys working across digital campaigns and events, combining creative ideas with analytical execution. You will collaborate with cross functional teams, including Sales, Content and Design, to support integrated marketing programs that engage key accounts and drive qualified leads.

• Campaign Management : Help build and optimize multitouch global programs utilizing various marketing tactics with a focus on account-based marketing (ABM) and lead nurture programs, including but not limited to paid advertising, events, and email.
• Field Marketing Support : Assist with the planning and coordination of field marketing initiatives (conferences, trade shows, webinars, customer events), including events logistics (research, internal comms, travel plans assistance, project timelines, promotional inventory preparation and vendor management) with possible onsite support.
• Performance Optimization : Analyze campaigns performance, including conversion rates, MQLs, pipeline tracking and ROI, make data-driven adjustments to improve results.
• Collaboration : Work closely with the sales, operations, content, and design teams to align messaging, creative assets, and campaign tracking to resonate with target audience.
• Budget & Reporting : Assist in managing the demand generation & field marketing budgets, ensuring campaigns & events are executed within budget and deliver strong ROI. Contribute to quarterly performance reports for leadership visibility.
• Market Insights : Maintain a pulse on competitors' activity, latest marketing and industry trends to help refine and optimize marketing programs strategies.

What We Look For In You :

Our differentiator is Our People! We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE, PASSION and GROWTH.

People : We value our people, customers, and partners

Passion : We love what we do

Growth : Unlimited growth means unlimited potential

AP is a customer-focused, team-oriented organization where innovation and results are rewarded, and individuals can chart the course of their own careers.

As a woman founded and led company, this has meant supporting a meritocracy where everyone has opportunities to achieve their best and ensure we foster an environment of diversity, equity, and inclusion. In practice this means we will not only work to recruit a diverse workforce, but also maximize the full potential of all of our people. You can read more about our commitment to DEI Here.

Additionally, Analytic Partners participates in the E-Verify program in certain locations, as required by law.

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