Primary Function
Prominent brand needs a Social Media Manager to collaborate with the team to develop a strategy for all social media platforms.
The goal of this strategy is to increase brand awareness, build a community where consumers feel they belong, and increase sales across both ecommerce and traditional grocery retail.
This role will also own strategy execution, and day to day management of all social media accounts. As the manager of our community, this role is the liaison between our brand and our audience, showing up as the voice, tone, and moderator of the brand, across our various social media platforms.
Ideal candidate would be local or within commuting distance to the Minneapolis / St. Paul area. The work will be hybrid in nature but the ability to work on site with our creative production staff located at Headquarters in Golden Valley, MN would be ideal.
Personal or agency provided technology will be used for this assignment.
Start Date : 10 / 28 / 24
End Date : 10 / 26 / 25
Pay range : $45-$52 / hour
Duties & Responsibilities
- Collaborate with team in designing of social media strategy to align with our always evolving business goals and ensure brand consistency and values are upheld.
- Create content calendar to ensure posts are authentic, informative and appealing for each unique platform.
- Collaborate with our in-house videographer, brand and founder team to execute content, in addition to some solo content creation.
- Publish and share engaging content daily (e.g. original text, photos, videos, stories, and news), utilizing the content calendar, but also spontaneous trends and opportunities.
- Optimize social media performance by setting targets, tracking, reporting, and adjusting based on learnings.
- Suggest and implement new activations to develop brand awareness such as promotions, collaborations, and competitions.
- Build, manage, foster, and grow our online community across various social platforms, including, but not limited to; Instagram, TikTok, Facebook, YouTube, and Pinterest creating innovative ways to keep them engaged and help them feel they below.
- Help ideate, generate, and collect user-generated content (UGC) in partnership with team executing influencer strategy for usable brand-facing content.
- Create a presence for client in the social media wild to build brand awareness and engagement, conducting outreach on various posts outside our own.
- Choose and execute on best opportunities to spend boosting budget to advance client's business objectives.
- Keep a pulse on the competitor landscape, making strategic recommendations.
- Work in partnership with various cross-functional partners, including, broader marketing team, external agency partners, and client's nutrition and legal teams as needed.
Skills & Qualifications
- 3+ years of experience in CPG marketing, specifically within the organic social media + community management space
- A love for social media marketing and community engagement
- A passion for building community and fostering meaningful connections and conversations with consumers
Education & Experience
- Hands on experience in content management and creation, with excellent copy writing skills
- Experience utilizing Social Media Management Platforms
- Experience in reporting, data, performance metrics, and creative problem-solving, with the ultimate objective of driving business goals forward
- Proven success managing campaign engagement and strategic analysis of content performance across multiple social platforms
- Track record of evolving brands’ online community presence
- Ability to lead and present concepts and recommendations
- Must be in the know of both social media and food trends
- Past culinary experience that can be utilized for recipe video creation and adapting recipes to fit our brands ethos
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