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Media Campaign Associate

ServiceNow
Santa Clara, CA, United States
Full-time

Job Description

Support complex, cross-channel media campaigns in AMS that delivers on business goals and KPIs

Manage AMS brand awareness campaign(s) set-up from building and generating tracking IDs, understanding user journeys, creative and audience mapping to tactics and channels, and proper tagging based on the specific KPIs and measurement framework for campaign effectiveness and performance;

assist with global needs as they arise

Partner with ad operation teams (internal and external) to ensure flawless launch across programmatic, direct, social, and strategic media partners

Project management of custom content with key media content partners and agency(ies) of record, from kick-off, execution, launch, and post-campaign reporting

Support development and refinement cross-functional processes, ensure project timelines are met, and manage team assets, files and provide regular project status updates

Maintain a regular cadence of media partner executive summaries to share out with internal teams.

Collaborate across the Global Brand Media & Sponsorships team to manage annual budget, maintain detailed channel forecasts, proactively manage deadlines and reporting requirements, and continuously update the budget trackers

4 days ago
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