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Paid Media Manager

Whirlpool Corporation
Chicago,Illinois,USA
Full-time
  • Your responsibilities will include Develop revenue projections for paid channels, optimizing budget allocation and ensuring return on investment Handle technical implementations such as conversion pixel implementations, discount coupons, display, XML (Extensible Markup Language) or API (Application Programming Interface) management Analyze, enrich, and ensure the quality of data to allow for effective use of full funnel reporting in business activities Manage the external agency and attend briefings and meetings for the realization of digital public pieces Analyze and automate reports to generate insights and perform tests on media channels, ensuring the best financial return and compliance with KPIs;
  • Collaborate with internal Commercial, Information Technology, Business Intelligence, Brand and Finance teams Bachelor's degree 5+ years of experience in performance marketing Performance marketing experience at a fast-paced ecommerce company or agency Google Ads, Facebook Ads or similar certification Experience in retargeting and affiliate marketing Experience working with Adobe and Google Analytics Experience working with performance marketing KPIs and online media concepts (visits, click through rate (CTR), cost per acquisition (CPA), cost per click (CPC), bounce rate, impressions and conversion rate);

Experience using advanced spreadsheet functions and formulas to analyze and manipulate complex datasets Tableau and data studio experience Experience increasing LTV (lifetime value) and user engagement

23 days ago
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