Communications Director

Position

All candidates should make sure to read the following job description and information carefully before applying.

THE CONTEXT

Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity, and expertise, both in France and throughout the world.

Our House is an open and highly focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves.

By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful, and absolute beauty.

Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent.

YOUR IMPACT

The Communications Director acts as ambassador and guarantor of the House’s image. It is the Communications Director’s mission to profile, build and protect the House’s reputation.

• Develop and implement the short term (3yrs) for the PCDO region with a major focus on the Middle East, India, Turkey and South Africa.
• Lead ongoing brand communication and engagement strategies for press, talent, influencer, fragrance, and makeup artist communities and construct strategic regional launch plans for major collection and product innovation launches.
• Oversee major communications and relationship engagement activity in all markets with the objective of elevating brand awareness and driving relevance and sales.
• Oversee ambassadorships, talent / influencer collaborations, partnerships and event sponsorships for the brand.
• Ensure any local activations in secondary PCDO markets (total of 35) within communications are reflective of brand expectations.

YOUR MISSION

Your main assignment will be focused on :

KEY RESPONSIBILITIES :

PLANNING AND STRATEGIC DEVELOPMENT

Work directly with Central to lead development of regional communication, talent, influencer, and makeup artist engagement strategies resulting in activity for Dior Beauty to drive brand awareness and consideration establishing Dior as the leading makeup and fragrance brand in the region.

• Strategize brand stories to position Dior Beauty as a leader in cosmetics and develop and execute a strategy to highlight key spokespersons for the brand through modern storytelling in print and digital media.
• Oversee talent / ambassador partnerships, events, and partnerships, developing strategies to leverage brand with consumer engagement online, across social, and in-store.
• Drive the acceleration of digital, social, and content strategies to reach & recruit new audiences (Gen Z, Millennials), fueling advocacy and brand communities including beauty influencers, external makeup artists and fragrance communities, fashion, and celebrity.
• Work with other key disciplines at the brand to ensure influencer and makeup artist relations programs are brought to life in a holistic way and have executions with all consumer touchpoints at the brand.
• Lead conceptualization of regional image events and collaborations.
• Determine KPI measurements for influencer activations outside of Earned Media Value and set goals for brand locally in key markets.
• Work closely with Marketing to establish a long-term collaboration strategy and ideation of activations.
• Lead development of the Communications strategies and presentations engaging management and other departments.
• Establish ROI of initiatives - as part of this monitor and evaluate results by market within the Orient region and develop a consistent reporting structure.
• Lead appropriate analytics tools to optimize social media performance & content strategies. Focus on increasing brand engagement metrics, share of voice, and market share.
• Continually evolve the department structure to meet the changing needs of brand & media / influencer landscape and help talent recruit in key regions.
• Demonstrate leadership with teams by motivating them to drive results for the brand.
• Oversee budget development creation and implementation.
• Crisis Communications operate a strategic approach to lead internal and external communications during periods of instability.

MARKETS

Define overarching strategies for regions to tailor for major product innovation and collection launches. Help key markets define communications and engagement opportunities, challenges, and priorities - key markets include South Africa, India, and Turkey.

Advise Orient regional markets on how to tailor and implement influencer and artist relations programs and deliver a strong ROI.

COACHING

Drive and support the required development / coaching of the teams towards success. Help to identify high potential talent within the teams and develop career plans to motivate, develop and grow their talents to best support the brand.

WHO YOU ARE

• 12-15 years public relations / communications experience in both agency and in-house with an international luxury beauty brand.
• Strong network of editor-in-chief, publisher and talent manager relationships across the region.
• Understanding of digital communications and social media.
• Proven ability to lead, mentor and develop a team.
• Excellent written and communication skills are paramount.
• Solid organisational skills, visual skills, ability to prioritize and strong attention to detail.
• Ability to convey, adapt / exchange, influence, negotiate.

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