Principal Consumer Base Marketing

Job Description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Key Responsibilities

• Program Leadership :

Develop and oversee the strategic direction of the Movers Program, ensuring alignment with overall business objectives.

Map out the end-to-end customer journey for movers, identifying key touchpoints and opportunities to improve the experience.

Analyze data and customer feedback to identify drivers of churn and develop targeted strategies to mitigate these risks.

Partner with internal stakeholders, including offers, sales, product, and operations teams, to ensure seamless execution of the Movers Program.

Collaborate on the design, execution, and optimization of marketing campaigns aimed at movers, utilizing a mix of digital, social, and traditional media.

Establish key performance indicators (KPIs) and metrics to track the success of the Movers Program.

Qualifications

Why Join Us

If you are a strategic marketer with a passion for customer experience and a proven ability to drive results, we invite you to apply for this exciting opportunity to lead our Home Internet Movers Program.

Our Principal Consumer Base Marketing earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education / training.

Joining our team comes with amazing perks and benefits :

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!

Ready to join our team? Apply today!

Weekly Hours : 40

Time Type : Regular

Location : Dallas, Texas

Salary Range : $143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

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