Vice President of Marketing

Overview SureCam is a fast-growing technology company in the video telematics industry. We provide hardware and software to help small and mid-size companies manage their fleets. We believe that small and mid-size businesses keep our world running, and we’re proud to help them stay focused on what matters by making the management and safety of their fleet easy. We help these companies run their fleets safer, and more profitably, through our connected dash cameras and software platform.

Are you ready to make an impact? We are a team united by a vision to protect the lives and livelihoods of vehicle drivers, owners, operators and the communities they serve. We are committed to offering a simple and affordable solution for our target market. We’re here to help safety managers and fleet owners find the technology they need to get the job done. We believe every fleet, from 5 vehicles to 5,000 should have access to the same best-in-class technology that provides real-time visibility into what’s happening on the road.

Global footprint

SureCam serves thousands of fleets around the globe, including North America, UK / Europe and Australia / New Zealand. Our HQ offices are in St. Louis, Missouri, and Reading, UK (outside London). While we primarily sell direct, we have an international network of resellers across four continents.

Day In The Life This role is responsible for developing and implementing the digital marketing strategy and leading tactical operations to deliver a high-quality pipeline of qualified leads. The VP of Marketing will own the prospect and customer journey from start to finish. Highest priorities include generating qualified leads through modern inbound marketing strategies : performance marketing, SEO / GEO, organic traffic and CRO, content and nurture campaigns, third-party referral sites, relevant in-person events and influencer marketing among other strategies. The VP of Marketing will be measured on their ability to attract leads, generate demand, leverage modern tools to nurture and qualify prospects, and collaborate closely with sales to convert prospects into loyal customers. The VP of Marketing will oversee the marketing budget, priorities, resourcing (internal employees and external agencies) and will be the voice for marketing on the executive team and with the board.

Responsibilities We Will Trust You With

Lead Generation And Conversion Expertise

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Design and execute comprehensive lead generation strategies that generate high-quality opportunities for the sales organization.

Implement advanced conversion optimization techniques, focusing on nurturing leads through the sales funnel to maximize the lead-to-customer conversion rate.

Collaborate with sales and product teams to align lead generation efforts with market needs and sales objectives, ensuring a cohesive approach to target audience engagement.

Budget And Agency Management

Comprehensive Budget Ownership And Stewardship

Optimize the digital marketing budget by allocating to the channels that drive maximum impact.

Conduct regular budget reviews and adjust based on campaign performance and market dynamics.

Establish clear ROI targets for all marketing activities and implement forecasting to guide budgeting decisions.

Strategic Agency Relationships

Strategic Agency Relationship Management

Manage marketing agency relationships, setting agency strategy with clear expectations for performance.

Regularly evaluate agency performance, ensuring that they deliver value and remain aligned with the company\'s strategic objectives.

Foster strong, collaborative partnerships with agencies, encouraging innovation and creative thinking while maintaining a focus on results and efficiency.

Expertise In Paid Media, SEO, GEO Website Optimization

Possess deep expertise in the nuances of various paid media channels, including but not limited to Google Ads, Bing, Linkedin, affiliate marketing, and programmatic display.

Actively involved in hands-on management of paid media campaigns, driving agency accountability and demonstrating a willingness to dive into the tactical aspects when necessary.

Understand and be able to execute on the key SEO pillars of content development, website performance, and link building.

Optimize LLM ranking by leveraging modern tools and maintaining high authority and credibility with referral sites

Continuously refine and optimize paid media, SEO, and website conversion strategies based on data-driven insights. Stay on top of trends.

Qualifications

Bachelor’s degree or equivalent experience

Minimum 7 years digital marketing & lead generation experience

Experience with B2B SaaS is strongly preferred.

Cross-Functional Collaboration : Work closely with sales, product, and other teams to align marketing strategies with overall business objectives.

Data-Driven Decision Making : Utilize analytics and data insights to guide marketing strategies, assess performance, and adapt plans accordingly.

Team Leadership and Development : Lead and mentor a marketing team, fostering a culture of continuous learning and professional growth.

Brand and Content Strategy : Oversee the development and execution of brand and content strategies, ensuring consistent messaging across all channels.

Customer Journey Optimization : Map and optimize the customer journey, leveraging marketing automation and personalization to enhance customer experience and engagement.

Performance Reporting : Regularly report on marketing performance, providing insights and recommendations to senior management.

Compliance and Best Practices : Ensure all digital marketing activities comply with industry standards and best practices, including data privacy regulations.

Perks

Local candidates will enjoy a hybrid work schedule; remote candidates with strongly matching skillsets will be considered

Office provided snacks

Comprehensive medical, dental, vision, and 401k

Paid holidays and unlimited PTO

Belonging & Accommodations

SureCam provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment

Disclaimer : This is a representation of duties and responsibilities and is not a guaranteed list of duties

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