Head of Pet Owner Digital Engagement

Head Of Pet Owner Digital Engagement

The Head Of Pet Owner Digital Engagement is responsible for defining, prioritizing, and delivering digital capabilities that power exceptional Pet Owner experiences across channels. This role sits at the intersection of Pet Owner Digital Experience, Data and Technology, requiring a product leader who can translate business vision into scalable, high-impact digital solutions.

The leader will be responsible for the end-to-end product lifecyclefrom discovery through deliverypartnering closely with Commercial Leaders and Technology teams to ensure that digital products are not only intuitive and engaging but also technically robust, data-driven, and aligned to strategic business goals.

Position Responsibilities

• Define and articulate the product vision and roadmap for pet owner digital experiences, aligning with brand, commercial, and technology strategies.
• Drive prioritization of product backlogs based on business value, technical feasibility, and user impact.
• Balance strategic priorities with tactical execution to drive continuous value delivery.
• Manage and evolve a portfolio that includes mobile applications, rewards programs, digital campaigns, omni-channel engagement, and other pet owner digital experiences.
• Ensure cohesive user experiences and integration across digital touchpoints.
• Monitor product performance, user feedback, and market trends to inform iterative improvements.
• Serve as the primary liaison between business stakeholders and technical teamsensuring clarity of requirements, delivery expectations, and success metrics.
• Partners with technology teams to make informed technical decisions on partnerships, integration and system design.
• Ensure timely delivery of high-quality features that enhance consumer engagement and drive measurable business results.
• Define KPIs and measurement frameworks for Petowner digital products and initiatives.
• Partner with analytics and data teams to monitor performance and continuously optimize features, UX, and technology integrations.
• Use experimentation frameworks (A / B testing, feature flagging) to validate hypotheses and guide iteration.
• Communicate vision, priorities, and progress effectively to senior leadership and cross-functional teams.
• Champion consumer-centric and data-driven decision making across the organization.
• Manage relationships with internal technology partners and external vendors / agencies as needed.

Education And Experience Requirements

Technical Skills Requirements

Physical Skills Requirements

The US base salary range for this full-time position is $181,000 - $260,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the base pay target range for new hire salaries for the position. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. This position is also eligible for short-term incentive compensation This position is also eligible for long-term incentives In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.