Senior Digital Marketing Specialist

SWBC is seeking a talented individual to plays a crucial role in shaping our online presence and driving the success of our digital marketing campaigns.

Your primary responsibilities will include planning, executing, and optimizing campaigns across various channels. Responsible for the maintenance of advertising platforms.

This involves conducting regular audits to ensure optimal performance, managing budgets, and staying updated on industry trends.

Your analytical skills will be key as you monitor and analyze campaign performance, providing valuable insights for continuous improvement.

Join a forward-thinking team where creativity and innovation are valued. You’ll have the opportunity to contribute ideas and shape digital marketing strategies.

• Coordinates with Program Managers and Digital Marketing Manager to develop and implement marketing plans and promotional strategies for each product line to meet sales goals.
• Plans, executes, and optimizes digital marketing campaigns across various channels, with a focus on Google Ads, programmatic advertising, and email marketing.
• Applies SEM best practices and operational recommendations (i.e., helps teams to structure rationale for paid search media strategy and how it meets business objectives and adheres to activation best practices)
• Collaborates and coordinates with internal teams to create engaging and effective marketing content that drives revenue across B2B and B2C markets.
• Works with internal teams to learn and understand SWBC’s divisions’ audiences, products, and prioritization.
• Monitors and analyzes campaign performance, providing insights and recommendations for continued and sustained improvement.
• Understands data insights that drive incremental growth and achieve business goals.
• Stays updated on industry trends and emerging digital marketing platforms to ensure we are leveraging forward-thinking strategies.
• Manages budgets for digital advertising campaigns and allocate resources efficiently ensuring efficient campaign spend.
• Maintains and updates keyword lists, targeting parameters, and ad creatives to align with marketing goals.
• Oversees the implementation and troubleshooting of tracking pixels and conversion tags.
• Collaborates with vendors and platforms to stay informed about new features and updates, ensuring our strategies leverage the latest advancements.
• Bachelor’s degree in Marketing, Business, or a related field of study.
• At least four (4) years of marketing or related experience, preferably in a financial services environment.
• Experience marketing to both B2B and B2C audiences.
• Strong organizational skills with the ability to handle multiple and overlapping priorities.
• Proven experience in digital marketing, with expertise in Google Ads, programmatic advertising (display, native, video, CTV), and email marketing.
• Experience with keyword research, landing page optimization, and conversion rate optimization.
• Experience creating and executing successful email campaigns.
• Familiarity with analytics tools and ability to interpret data to make informed decisions.
• Strong organizational, communication, and interpersonal skills.
• Proficient in MS Word, Excel, Access, Internet, Desktop Publisher, PowerPoint, and Outlook.
• A self-starter, be able to work independently, and exercise sound judgment.
• Able to sit or stand for long periods to develop and implement marketing plans.
• Certifications in Google Ads, Google Analytics, and Google Tag Manager preferred.
• HubSpot Academy certifications : Digital Advertising, Digital Marketing, and Email Marketing preferred.
• Experience with HubSpot platform preferred.
• Competitive overall compensation package
• Work / Life balance
• Employee engagement activities and recognition awards
• Years of Service awards
• Career enhancement and growth opportunities
• Emerging Professionals and Mentor Program
• Continuing education and career certifications
• Variety of healthcare coverage options
• Traditional and Roth 401(k) retirement plans
• Lucrative Wellness Program
30+ days ago