Senior Digital Data AnalystVirtualVocations • Madison, Wisconsin, United States
Senior Digital Data Analyst
VirtualVocations • Madison, Wisconsin, United States
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A company is looking for a Senior Analyst, Digital Data to shape how digital experiences are measured for a leading entertainment brand.
Key Responsibilities
Partner with digital product, marketing, and engineering teams to define measurable goals and tracking requirements
Develop and maintain tagging strategies, analytics documentation, and implementation plans
Lead validation and QA of analytics tracking across websites, mobile apps, and digital platforms
Required Qualifications
Bachelor's degree in a relevant field (e.g., analytics, marketing, computer science, or business)
5+ years of professional experience in digital analytics, data strategy, or performance measurement
Expertise in Adobe Experience Cloud (Adobe Launch, Target, Analytics)
Experience implementing and validating analytics tracking for large-scale digital platforms
Familiarity with Agile development and cross-functional collaboration
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