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National Account Manager - National Specialty Retail + National Food Service

National Account Manager - National Specialty Retail + National Food Service

Monster BeverageAtlanta, GA, US
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National Account Manager

The National Account Manager (NSR / NFS) is tasked with being the subject matter expert for a specified group of existing accounts and spearheading the growth of both foodservice and / or specialty retail chain accounts within an assigned territory. This role involves supporting Coca-Cola exclusive commercial foodservice accounts, primarily chain restaurants and hotels, in the distribution of Monster Energy Drinks through a network of bottlers and / or ARTM distributors. The primary focus segments are National and Regional Quick Service and Casual Dining Restaurants, as well as National Hotel Chains, with potential expansion beyond these channels based on market opportunities. As the strategic sales leader, the NAM is accountable for setting and advancing the energy brand agenda in collaboration with Coca-Cola Commercial Planning teams, Coca-Cola account teams, and their customers. The role requires working closely with assigned CCNA account managers responsible for contracted chain retail accounts to increase MEC's share of business through SKU expansion, cold equipment authorizations and placements, and marketing programs. Additionally, the NAM will educate BU FSOP teams on the operational intricacies of each assigned account to ensure seamless collaboration. An essential aspect of the role is maintaining a thorough understanding of the financial status of all assigned accounts through the company's CFP program, ensuring that any changes in customer funding or support are promptly updated to reflect current standings.

The Impact You'll Make :

  • Identify and prioritize sales opportunities with key retailers in various channels by conducting thorough market research, analysis, and strategic assessment to maximize potential impact and drive business growth
  • Maintain and strengthen relationships with all key stakeholders, including but not limited to MEC Business Units, Coca-Cola Bottlers, Distributors, and Retailers, through regular engagement, strategic partnership development, and effective communication
  • Identify retailer-preferred routes to market, establishing and nurturing strong relationships with key bottlers, distributors, and other potential market routes to ensure efficient and effective market penetration
  • Continually improve business operations with advanced business analytics, leveraging various reporting tools to identify trends, generate insights, and optimize performance
  • Create and present compelling, fact-based presentations to key stakeholders to effectively communicate and sell various opportunities, ensuring alignment with business objectives and stakeholder interests
  • Contribute to the establishment and development of overall channel objectives, ensuring alignment across multiple levels of connectivity and driving strategic initiatives for channel growth
  • Successfully roll out and communicate all new business opportunities across the MEC organization, ensuring seamless implementation, adoption, and integration by collaborating with relevant teams and stakeholders
  • Collaborate with cross-functional marketing teams to build and execute impactful national and regional programs, providing valuable sales insights and supporting marketing efforts
  • Manage and execute against the company's overall key objectives, tracking progress, reporting on achievements, and making necessary adjustments to ensure the successful attainment of goals

Who You Are :

  • Prefer a Bachelor's Degree in the field of Business, Marketing, Finance or related field of study
  • More than 5 years of experience in retail, broker and distributor sales environment
  • More than 5 years of experience in distributor or bottler sales environment
  • Proficiency in PowerPoint, Excel, Outlook. Proficiency in data tools that measure and track business performance, data analysis, forecasting, business analytics, and financial analysis, Power BI
  • Monster Energy provides a competitive total compensation; this position has an annual estimated salary of $65,000-$127,000. The actual pay may vary depending on your skills, qualifications, experience, and work location.

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