Digital Marketing Technology Intern - Spring Recruitment (Remote MD/VA/DC/DE/PA)

Resp & Qualifications

CareFirst is looking for a self-starting student that is ready to contribute to digital transformation in the healthcare space.

As a Digital Marketing Technology Intern, you will be an integral part of CareFirst’s Marketing department working within a team tasked with managing a suite of technology applications designed to support Marketing efficiency and results.

You’ll gain exposure to a variety of applications, departments, and vendors as this position works cross-functionally with partners within Marketing, in IT, and others.

We are looking for candidates with an entrepreneurial mindset, a passion for learning, and a desire to advance their knowledge.

The ideal candidate is someone who can work throughout the year a minimum of 15-20 hours in the Fall and Spring and full-time in the Summer.

The target start date for this internship will be after the 1st of the year 2023 in the Spring Semester.

PRINCIPLE ACCOUNTABILITIES :

• Work within a Marketing organization focused on data-driven strategies and results
• Gain exposure to leading technology applications including Salesforce and Marketing Cloud
• Participate in planning initiatives that support evolvement of CareFirst’s Marketing technology stack
• Work with various teams and team members to broaden understanding of marketing technology enablement
• Collaborate with external partner in regards to Search Engine Optimization strategy
• Consult with and support the marketing teams utilizing technology applications

QUALIFICATIONS :

Education Level : This position requires an individual working towards at-least a Bachelor's degree from an accredited College or University.

Experience : Junior or Senior Undergraduate student targeting majors in Business, Marketing, Communications, or related studies with a cumulative GPA of 3.25 or above.

Knowledge Skills Abilities (KSA's) :

• Intermediate skills using MS Office applications (PowerPoint and Excel) and on-line, internet / intranet tools and search engines
• Strong organization skills are essential
• Strong written and verbal communications skills ability to collaborate with a variety of teams and skillsets
• Ability to work independently or in a team environment to accomplish assigned tasks
• Analytical skills and critical thinking ability to conduct online research, summarize key takeaways, and apply to strategic problem solving
• Ability to work in a fast-paced, changing environment while maintaining a high level of professionalism, courtesy, and ethics
• Exposure to Search Engine Optimization (preferred)
• Some exposure to Salesforce CRM and / or Marketing Cloud (preferred)

Department

Digital Products - Marketing

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Where To Apply

Please visit our website to apply :

Federal Disc / Physical Demand

Note : The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him / her ineligible to perform work directly or indirectly on Federal health care programs.

PHYSICAL DEMANDS :

The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required.

The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear.

Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship

LI-NW1