Content Specialist

Overview

The Content Specialist is responsible for writing, editing, and optimizing articles, blog posts, and other marketing materials for one of the Mazzella Companies’ websites - with a strong emphasis on growing and enhancing the overall digital presence and branding.

The Content Specialist is also responsible for increasing brand awareness through the creation of direct and indirect sales tools and miscellaneous marketing materials.

The Contenct Specialist will drive and develop targeted content on a Mazzella Companies’ website that is both engaging and educational.

The Content Specialist will support the development of corporate communications (both internal and external), written collateral (data sheets, e-books, brochures, white papers, case studies), video, social media, and website content.

Responsibilities

• Write, edit, proofread, and optimize inbound marketing content - developed independently through research or other internal and external channels
• Collaborate with product, sales, and service teams (subject matter experts) to develop SEO content that positions ourselves as an industry thought leader
• Manage and prioritize multiple tasks and projects with a sense of urgency
• Collaboratively work with an internal team of designers, web developers, and videographers
• Effectively navigate a complex organizational structure
• Promote a line of complex / technical products, machinery, and services to meet deliverable deadlines
• Identify, develop, and execute sales and marketing initiatives, including product launches, sales collateral, promotions, website updates, public relations, and internal communications
• Utilize a variety of tools to generate metrics and analyze the performance of existing content
• Identify opportunities to optimize or enhance content based on current marketing / industry trends
• Develop social media content that drives prospect engagement
• Other duties as assigned

Qualifications

Education

Bachelor’s degree in Marketing, Communications, or Journalism preferred. In the absence of a degree, directly-related job experience serving in a public relations, freelance, or journalism role.

Years of experience, and proven knowledge, may offset the degree requirement.

Experience

2-3 years in a marketing, communications, journalism, or freelance role.

Required Skills

• Proven technical writing, editing, proofreading, webpage layout and design, and publishing skills
• Ability to interview and extract information from subject matter experts
• Strong experience in capturing, translating, and developing creative / technical content for target audiences
• Hands-on experience with SEO and web traffic metrics
• Ability to work independently and solve problems creatively
• Strong attention to detail, highly organized, and able to prioritize multiple projects simultaneously
• Basic proficiency with HTML and an understanding of web writing best practices
• Knowledge and understanding of digital and social media platforms
• Working knowledge of the Microsoft Office Suite of products

Preferred Skills

• Knowledge of HubSpot or other marketing / e-mail automation platforms.
• Knowledge of WordPress or other web content management systems (CMS).
• Working knowledge of digital photography and Adobe Creative Cloud.

The Mazzella Way

Mazzella is a family owned company that puts people first. With over 800 employees and 30 locations we are the humble leaders in the industry.

We offer market competitive compensation and a wide range of benefits, including paid time off, affordable and comprehensive health insurance, dental, vision, 401(k) with company match, life insurance, and disability insurance.

Why Team Members join Mazzella :

• Team-oriented environment
• A real Work life / Home life balance
• Growth and Development Opportunities including a Lifelong Learning Career Path
• Humble, Hungry, Smart Culture
• Market Competitive Salaries
• Free Virtual Doctor visits with $0 copay (Teledoc)
• Tuition Reimbursement

Mazzella Core Values :

Be Safe personal commitment to all stakeholder’s well-being; purposeful control of risk

Be a Lifelong Learner routinely acquire new skills and capabilities that bring value

Be Humble lack excessive ego or concerns about status; emphasize the Team over self

Be Hungry always looking for more, self-motivated, and diligent; do more than to just get by, committed

Be Smart common sense about people, good judgement, and intuition around their impact on group dynamics