Brand Manager

BRAND MANAGER

An energetic marketing professional who can generate strategies

and execute marketing plans that grow market share, enhance the brand’s

reputation, improve customer experience, and drive growth. S / He is passionate

about uncovering consumer insights and delivering innovative marketing

campaigns. Excelling in this role will require multi-tasking effectively, offering

quick and accurate insights and advice, and provide creative input to help

build, promote, and enhance the assigned brand / s.

ESSENTIAL

FUNCTIONS

SPECIFIC KEY RESULT AREA (KRA) :

Category Strategy &

Portfolio Management : Project a vision for the Category's future

and develops a strategy that grows the category and manages the portfolio.

Brand Equity Management : Develop and execute the marketing plans that

consistently build the brand towards its vision.

Consumer Insighting : Develop brand and business-building insights

founded on a holistic understanding of consumers.

Promotions Management

systemwide & local store marketing) :

Develop and execute systemwide promotions that are integrated into the

brand's marketing plans. Guide and support local store marketing activities

that build onto the brand's marketing plans.

Product Innovation

Management (Innovation project management and Concept & product

development) : Effectively and efficiently direct the launch

of new and improved products and evaluate performance against measurable

objectives. Develop concepts and

products that are based on consumers' needs and address marketing objectives.

Brand Communications

Management (Campaign Brief Development, Creative Judgment, Integrated Marketing

Campaigns Development, PR & crisis management, Retail & Visual Identity

Development) : Develop clear and

concise campaign briefs that direct and inspire creative outputs. Evaluate creative output based on the brief

and principles of target market classification and the creative magnifier. Develop integrated marketing campaigns that

deliver one synergized message across different mediums. Develop campaign-consistent PR programs that

address business, marketing, and communication objectives. Develop retail & visual identity designs

that can build the brand and the business.

Restaurant Operations

Understanding : Develop a relevant

understanding of Store Operations, Commissary, Supply Chain, RSQM, Network

Development, Purchasing, and R&D for flawless marketing execution.

Financial Management

Brand Financial Management & Financial Analysis) : Apply financial analyses in decision-making

when developing and evaluating marketing activities.

Integrated Marketing Research

Plan (IMRP) Management (Research Planning, Research Analysis & Application) : Develop a research brief and plans for research

to achieve brand objectives. Integrate

research findings across the IMRP and applies them into strategic marketing

actions.

Media Management (Media

planning, execution & evaluation) : Inform and manage the

media strategy and plans according to the campaign objectives, planning

guidelines, and brand objectives. Monitor

and evaluate the performance of media plans for future application of learning.

Administration

Reports : Prepare individual, department's, team's

plans, objectives, key results and activities (OKR). Prepare management and adhoc reports.

NON-ESSENTIAL FUNCTIONS

Perform

other assignments from time to time as directed by management.

Prepare periodic marketing, project reports and other

reports that maybe required by management.

JOB SPECIFICATIONS

Education and

Experience

At least 4 years progressive experience

in Brand Management or in Creative, Media or Digital Agency.

At least College Degree or related

courses in Business, Management, Marketing Management, or related college

degree and / or equivalent combination of education & experience.

Demonstrated experience in leading and managing

marketing people / team preferably in food service or retail industry.

ESSENTIAL SKILLS & TRAITS

Technical Competencies

Brand Equity Management

Consumer Insighting

Category Strategy and Portfolio

Management

Media Management

Research Planning, Analysis and

Application

Core Competencies : C.A.M.P. requirements

• C reating the Business
• A dvancing Personal Excellence
• M anaging the Business
• P romoting People Processes
• Essential Traits

Takes Initiative

Persistent

Wants Challenge

Analytical

Balance of Authoritative and

Collaborative

Effective Enforcing

Enlists Cooperation

Finance / Business

Numerical

Wants to Lead

Planning & Organizing

Interpersonal Skills

People Orientation

Presentation Skills

Negotiation Skills

Project Management

Coaching, training and development of

people

Behavioral Attributes (live the core

values of the organization) :

• Customer Focus
• Speed with Excellence
• Humility to listen and learn
• Honesty and Integrity
• Spirit of Family and Fun

Non-Essential Duties and Responsibilities

Perform administrative duties as necessary

i.e. preparing reports, making copies,

filing, etc.

OTHER QUALIFICATIONS

Computer Literacy : Proficient in MS Applications (MS Word,

Excel, Powerpoint, etc.)

Physical Effort / Requirements :

While performing the duties of this job,

the employee will :

for the majority of their scheduled work shift.

Lift,

reach, pull, push, grasp and use hands frequently.

Bend

and / or squat down rarely on scheduled shift.

Climb,

stoop and / or kneel rarely.

Need

to see well enough to read / compose email, reports and use the computer and be

proactive to customers’ needs.

Need

to speak and hear well enough to receive instructions and communicate with

employees and customers.

Occasionally be required to work

irregular hours to attend meetings and coordinate with agency partners and / or

colleagues in other time zones (i.e. Philippines, etc.) as well as varying work

shifts to support new store openings (as assigned).

Work Environment : While performing the

duties of this job, the employee is exposed to :

Office environment on a

regular basis : sedentary work, long

sitting when in the

office, standing & walking regularly, working with internal & external people.

• Kitchen equipment when in the stores or R&D laboratory / kitchen, occasionally.
• Hot and cold temperatures and a wet work area when in the stores or kitchen / laboratory, occasionally.
• Cleaning chemicals when in the stores, occasionally.
• Possible cuts and burns when in the store, kitchen, laboratory, occasionally.
• Moderate noise level in work environment, usually.
• Wet and slippery floors when in the store, kitchen or laboratory, occasionally.
• Tensions and pressures may arise in meeting deadlines and goals.

This job description has been designed to indicate the general nature and level of work performed by employees in this classification.

It is not designed to contain or be interpreted as an exhaustive list of all duties, responsibilities and qualifications required of employees assigned to this job.

The duties, responsibilities may differ from the job description, and that the other duties as assigned, may be part of the job.

If the position requires a college / university degree, it must have been issued by an educational institution accredited by the United States Department of Education.

Any degree issued by educational institution outside the United States must include documentation validating the equivalency of the degree to the same degree in the United States to be considered acceptable for this company’s purposes.

Reasonable accommodation for people with disabilities maybe requested by calling (626) 369-7118 at least five (5) working days in advance of the scheduled examination / assessment date(s).

APPLICANTS MUST BE AUTHORIZED TO WORK IN THE USA.

This Company is an Equal Opportunity Employer.