Marketing Strategist

Description

JOB SUMMARY

This job develops and implements strategies that advance acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services.

Works with the marketing team, matrix partners and external vendors to execute tactics and integrated marketing campaigns to include advertising, direct marketing, social and digital tactics.

Leads the development of marketing project briefs in collaboration with key stakeholders, matrix partners and marketing research to define marketing brief objectives, identify key insights, positioning, key messages and tracking.

The incumbent will work with team members to assure the execution of high quality marketing strategies within defined timeframe.

Lead ongoing communication of project status to key stakeholders and / or approvers. Ensures brand alignment to increase brand awareness and equity.

Ensures necessary approvals and adheres to current processes and brand, federal and state guidelines. Works with internal matrix partners and external vendors to develop and manage project budgets.

Tracks and measures marketing project outcomes including marketing activities, response, leads, sales, retention and ROI / ROMI.

ESSENTIAL RESPONSIBILITIES

Develop and implement strategies that advance acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services.

Work with the marketing team, matrix partners and external vendors to execute tactics and integrated marketing campaigns to include advertising, direct marketing, social and digital tactics.

• Lead the development of marketing project briefs in collaboration with key stakeholders, matrix partners and marketing research to define marketing brief objectives, identify key insights, positioning, key messages and tracking.
• Work with team members to assure the execution of high quality marketing strategies within defined timeframe. Develop detailed project requirements and timelines for all tactics in marketing plans including measurable objectives, capture of marketing messages and claims, campaign data specifications, and creative mandatories.

Lead ongoing communication of project status to key stakeholders and / or approvers. Ensure brand alignment to increase brand awareness and equity.

Ensure necessary approvals and adheres to current processes and brand, federal and state guidelines.

• Track and measure marketing project outcomes including marketing activities, response, leads, sales, retention and ROI / ROMI.
• Work with internal matrix partners and external vendors to develop and manage project budgets.
• Other duties as assigned or requested.

EDUCATION

Required

Associate's Degree in Marketing, Business or related field

Substitutions

3 years of related and progressive experience in lieu of Bachelor's degree

Preferred

Bachelor's Degree in Marketing, Business or related field

EXPERIENCE

Required

• 2 years coordinating the end to end delivery of a variety of marketing projects
• Work experience in project management tools
• Budget tracking

Preferred

• 2 years' experience in the marketing of health or other insurance products
• Work history in environment with multiply priories

LICENSES or CERTIFICATIONS

Required

None

Preferred

None

SKILLS

• Organization and project management, strong analytical skills, planning , and time management
• Excellent business writing skills
• Demonstrated experience working across multiple organization to successful completion of project
• Experience in effectively prioritizing and managing a large volume of projects to completion
• Effective use of interpersonal and communication skills including tact and diplomacy
• High standard of professional conduct
• Microsoft office suite (word, excel, ppt)

Language (Other than English) :

None

Travel Requirement : 0% - 25%

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office-based

Teaches / trains others regularly

Frequently

Travel regularly from the office to various work sites or from site-to-site

Occasionally

Works primarily out-of-the office selling products / services (sales employees)

Never

Physical work site required

Lifting : up to 10 pounds

Constantly

Lifting : 10 to 25 pounds

Never

Lifting : 25 to 50 pounds

Never

Pay Range Minimum : $50,200.00

$50,200.00

Pay Range Maximum : $90,300.00

$90,300.00

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation / gender identity or any other category protected by applicable federal, state or local law.

Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation / gender identity, protected veteran status or disability.

EEO is The Law

Equal Opportunity Employer Minorities / Women / Protected Veterans / Disabled / Sexual Orientation / Gender Identity ()

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