Senior Event Marketing Manager

What You'll Do :

LM Envision, LogicMonitor's leading hybrid observability platform powered by AI, helps modern enterprises gain operational visibility into and predictability across their IT stacks, so they can continue to deliver extraordinary employee and customer experiences.

LogicMonitor has a layered approach to intelligence, where AI and Machine Learning is baked into every facet of the LM Envision platform to help IT teams improve efficiency, minimize alert fatigue, proactively predict trends, and maximize enterprise growth and transformation.

Our customers love LogicMonitor's ability to bring cloud and traditional IT together into one view, as seen in minimal churn rates, expansion business, and exciting new customer references.

In fact, LogicMonitor has received the highest Net Promoter Score of any IT Infrastructure Management provider. LogicMonitor also boasts high employee satisfaction.

We have been certified as a Great Place To Work®, and named one of BuiltIn's Best Places to Work for the sixth year in a row!

As the Senior Manager of Event Marketing, you drive awareness, preference, and pipeline growth through corporate and field events, including our annual User Conference, LM Elevate.

You collaborate with marketing, sales, and product teams to set event goals, shape content and messaging, and develop promotion strategies.

In this role, you are an event marketing expert and execution lead, working as a key player in demand generation efforts.

You are highly organized, hands-on, data-driven, and successful in managing cross-functional projects. You have a proven track record in delivering business-to-business (B2B) events that drive pipeline, customer retention, and expansion.

Here's a closer look at this key role :

• Define and execute event programs that may include community user conferences, roundtables, briefings, executive and influencer programs, launches, private dinners, and other micro-events.
• Manage all aspects of event logistics from project management, staffing, catering, communication, demand gen and budget management / reconciliation.
• Manage the content development process, in collaboration with product marketing, sales, enablement, community and other teams.
• Define event KPIs and measure to those KPIs, including reporting out on event success and capturing event feedback for future planning.
• Manage global event calendar and annual event strategy with a specific focus on execution of events in North America.
• Motivate and promote plans internally and externally to drive awareness around our presence at key events.
• Build and distribute pre-event status reports and post-event results across the organization.
• Ensure leads generated by events are properly flowed through the LogicMonitor lead flow process and followed up on within the agreed upon timelines between sales and marketing
• Manage all post-event activities including development and execution of follow-up plans for event attendees, uploading and tracking leads, wrap-up reports, etc.
• Manage multiple projects at one time, ensuring clear and proactive communication and follow-up with other departments and third parties to meet deadlines and stay within budget.

What You'll Need :

• Bachelor’s degree required
• 5-7 years of experience with event marketing (B2B marketing preferred)
• Solid foundation in marketing and SaaS business principles
• Must know Google Suite, Salesforce, Asana, Slack, MS Powerpoint
• Some travel required
• Ability to manage external vendor relationships and associated contracts
• Strong project management, budget management, organization, and time management skills are essential
• Excellent written and verbal communications skills - adept at building and maintaining strong cross-functional working relationships
• A highly energetic and outgoing personality
• A self-starter who can proactively more forward with little direction
• Able to work independently while being a part of a dynamic high-performing team, in a highly matrixed environment
• Able to successfully juggle multiple priorities
• Loves meeting new people and fostering business relationships
• Creativity and scrappiness are key to success in our fast paced environment

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Anticipated Application Close Date : 11 / 25 / 2024

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LogicMonitor is dedicated to fostering a culture of transparency and fairness, including our commitment to pay transparency.

We provide the base salary ranges for all positions posted within the United States.

Compensation packages at LogicMonitor for eligible roles include base salary, a variable plan depending on role, along with comprehensive benefits.

The range displayed on each job posting reflects the minimum and maximum base salary target for new hires in the position, determined by work location and additional factors, including job-related skills, experience, interview performance, and relevant education or training.

LogicMonitor employees in eligible roles are also granted equity based compensation, subject to Board of Director approval.

As part of our holistic compensation philosophy, your package will also include, but is not limited to : Comprehensive health, dental and vision coverage, generous parental leave policies, access to our Employee Assistance Program and various Wellness programs, a 401K with company matching, a learning and development stipend, and an unlimited vacation policy.