Marketing Specialist I

GCI's Marketing Specialist I will participate and support the Marketing Team promoting GCI products and services. Promote a positive relationship assisting with general product and promotional information.

Manage internal and external relationships to carefully take each project to market with success from conception to completion.

Assigned responsibilities to specific focus area teams :

• Digital Marketing
• Business Marketing
• Product Marketing
• Campaign Marketing
• Marketing Communications

ESSENTIAL DUTIES AND RESPONSIBILITIES AT ALL LEVELS :

Essential duties and responsibilities are assigned per the addendum(s) if specific focus area.

Digital Marketing

Focus of position :

The Digital Marketing Focus Area functions as coordination and support of GCI’s digital marketing channels including website, email, social media, and more.

This role requires an individual with a creative yet analytical mindset, meticulous attention to detail, and strong organization skills.

This role will be responsible for drafting, coordinating, and executing webpages, emails, and other marketing efforts across various digital channels while using analytical tools to measure and report on their success.

Primary Responsibilities :

• Develop and coordinate website, email, and text marketing campaigns.
• Use basic graphic design skills to develop or edit marketing creative.
• Measure and track various digital marketing success metrics.
• Support website maintenance and quality assurance efforts.
• Stay current on developments and trends in digital media.
• Work with team members in diverse groups to ensure a consistent and premier digital experience.

Business Marketing

Focus of position :

The Business Marketing Focus Area functions as a program coordinator for all projects within the business (B2B) marketing group.

The role requires a clear communicator, strategic thinker, and creative problem solver who connects all aspects of the business to drive growth and opportunities.

A high level of attention to detail and organization is a must in the fast-paced marketing environment. This role is responsible for ensuring effective communication of project status and deliverables to all stakeholders.

This role also functions as the lead on various marketing channels.

Primary Responsibilities :

• Develop and coordinate B2B multi-channel marketing campaigns.
• Work with the marketing team to plan, promote, and coordinate industry events.
• Collect content, carefully proof, and edit copy, ensure adherence to GCI brand standards, and route to stakeholders.
• Collect and report competitive information related to B2B offers and products in market.
• Collect and organize creative assets to support marketing campaigns and distribute or publish them across multiple channels.
• Leverage project management software to track and document marketing campaigns, events, product launches, and other activities.
• Schedule, maintain, and own channels to include bill messaging, text message marketing, on hold messages.
• Coordinate and support business product focused customer communications.
• Coordinate and support internal business marketing communications.

Product Marketing

Focus of position :

The role requires a strategic thinker who helps develop consumer products and promotions to drive growth and opportunities.

A high level of attention to detail and organization is a must in the fast-paced marketing environment.

Primary Responsibilities :

• Proactively keep abreast of competitor marketing, product offerings, promotions, and industry trends
• Collect and organize data to inform marketing campaigns and product development.
• Leverage project management software to document product launches, campaigns, promotions, and deliverables, adapting timelines as needed in a fast-paced environment.
• Development of strategic plan deliverables including some or all the following :
• Online research
• Data analysis
• Objective planning
• Formal presentations
• Aid in developing campaign briefs and communicating strategic objectives to internal team members to ensure projects are completed in alignment with strategy.
• Report on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data.
• Develop unique strategies and build upon current strategies to meet / exceed objectives.
• Perform ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns.
• Establish consistent communication with sales to gather feedback, deliver updates and ensure our sales teams have the tools they need.

Campaign Marketing

Focus of position :

The Campaign Marketing Focus Area functions as coordination and support for GCI advertising and communication efforts. The role requires a creative thinker with excellent communication skills who will help bring marketing strategies to market in the most compelling way possible.

A high level of attention to detail and organization is a must in the fast-paced marketing environment.

Primary Responsibilities :

• Stay abreast of social media marketing trends and support overall social media marketing efforts.
• Aid in copywriting for internal and external stakeholders.
• Review various marketing collateral for content proofing.
• Execute event plans and coordinate all involved pieces.
• Use basic graphic design skills to develop or edit marketing creative.
• Work collaboratively with marketing support vendors and coordinate deliverables.
• Measure and track various marketing success metrics.
• Support overall website, email marketing, and text marketing efforts.
• Coordinate, track, and distribute marketing inventory items.

Marketing Communications

Focus of position :

The Marketing Communications Focus Area functions primarily as a marketing writer, content producer, and communications coordinator.

This role requires an individual with exceptional writing skills, meticulous attention to detail, and strong organization.

This role will be responsible for drafting, coordinating, and executing marketing communications across various marketing channels.

Primary Responsibilities :

• Draft copy, coordinate reviews / approvals, and adjust content accordingly for marketing communications.
• Coordinate all customer notifications according to process and timelines.
• Support team members in ensuring consistent voice across marketing channels.
• Support scripting and recording of audio clips for phone system implementation.
• Support management of radio partnerships through quality checks for brand voice and tone, accurate promotions, and listener engagement opportunities.
• Support digital platforms through content development of emails, social media, and website landing pages, optimized for open rates and search rankings.
• Adhere to the company’s style guide, ensuring that we produce high-quality and error-free copy.
• Edit and proofread marketing materials such as brochures, postcards, and advertisements.
• Support measurement and results of communication campaigns.

COMPETENCIES :

ACCOUNTABILITY- Takes ownership for actions, decisions, and results; openly accepts feedback and demonstrates a willingness to improve.

Remain current regarding promotion trends, technology, and competitor marketing.

• BASIC PRINCIPLES - Interacts with people in a way that builds mutual trust, confidence, and respect; adheres to GCI’s Code of Conduct for Employees the Basic Principles.
• COLLABORATION - Works effectively with others to accomplish common goals and objectives; maintains positive relationships even under difficult circumstances.

Ability to work well with others under stressful, time restricted conditions, displaying patience and tolerance in a positive manner with customers and co-workers.

Ability to multitask and be positive when redirected in tasks.

COMMUNICATION- Conveys thoughts and expresses ideas appropriately and professionally. Ability to listen effectively and communicate on the phone, in person, and by email, informing customers of various products and services provided by GCI.

Able to communicate effectively with stakeholders at all levels of the organization.

COMPLIANCE - Follows internal controls; protects confidential information; abides by GCI’s Code of Business Conduct & Ethics.

Must maintain confidentiality regarding internal, external customers, and company’s proprietary.

• CUSTOMER FOCUS - Demonstrates commitment to service excellence; gives high priority to customer satisfaction.
• RELIABILITY - Consistently follows through on assigned tasks as expected; demonstrates timely attendance at meetings, training, and other work obligations.

Willingness and ability to learn and keep current on GCI internal systems, procedure, and hands on equipment.

RESULTS - Uses a combination of job knowledge, initiative, sound decision making, innovation, adaptability, and problem solving.

Clear understanding of the changing business environment and product life cycle are key and able to adapt to changing demands and conditions as the business climate changes.

Strong problem solving and time management with attention to detail skills. High standards on follow up, follow through, and managing project timelines within budget.

The ability to create urgency with outside vendors when timelines are critical and have the acumen to develop the critical path to project completion.

Ability to multitask, be flexible to work across multiple points of contact within a global organization, take the lead on scheduling meetings and project kickoffs.

Must be detail-oriented and can work proactively and effectively with multiple priorities under minimal supervision. Capable of handling multiple projects / initiatives simultaneously and executing to completion.

Experience in marketing project coordination.

• SAFETY & SECURITY - Supports a safe work environment by following all workplace safety rules and guidelines; complies with applicable Security policies and procedures.
• Proficient computer skills and MS Office knowledge (., Outlook, Teams, Word, Excel) to complete job duties effectively, such as using the company intranet and to accurately retrieve and input information into database or equivalent.
• Experience in marketing project coordination.
• Ability to prioritize and handle multiple tasks working in a team or independently toward a common goal.
• Must be team-oriented, possess a positive attitude and work well across the organization.

Level Definition

Position Title : Marketing Specialist I

Grade : A07

Additional Job Requirements :

This is an entry level position within the marketing specialist team. Works under close supervision conducting work assignments as directed.

Must have a basic knowledge of marketing initiatives, the company’s product line and sales programs.

Minimum Qualifications :

Required : *A combination of relevant work experience and / or education sufficient to perform the duties of the job may substitute to meet the total years required on a year-for-year basis

• High School diploma or equivalent.
• Minimum of two (2) years in a customer service, office administrative, or marketing environment. *

Preferred :

• Experience within a telecommunications customer product line environment.
• Associate degree in relevant field.
• Experience with the Adobe Creative Cloud suite.
• Experience with marketing automation and project management tools.
• Experience with content publishing through online portals, such as WordPress.
• Other relevant telecom industry or job specific certifications.

Required at ALL Levels

DRIVING REQUIREMENTS :

This position may require access to reliable transportation for occasional travel between retail store locations, offices, worksites, or other locations throughout Southcentral Alaska.

PHYSICAL REQUIREMENTS and WORKING CONDITIONS :

• Work is primarily sedentary, requiring daily routine computer usage.
• Work entails long periods of time in front of a computer screen and on video calls.
• Work entails the ability to maneuver up to 20 pounds.
• Work entails dealing with upset customers and / or employees at times.
• Ability to work shifts as assigned, work in standard office / home office setting, and operate standard office equipment.
• Ability to accurately communicate information and ideas to others effectively.
• Physical agility and effort sufficient to perform job duties safely and effectively.
• Ability to make valid judgments and decisions.
• Available to work additional time on weekends, holidays, before or after normal work hours when necessary.
• Must work well in a team environment and be able to work with a diverse group of people and customers.
• Virtual workers must comply with remote work policies and agreements.

The company and its subsidiaries operate in a 24 / 7 environment providing critical services to Alaskans and may need to respond to public health and safety matters or other business emergencies.

Due to business needs employees may be contacted outside of the core business hours to respond to the immediate emergency.

As such, you will be requested to provide emergency after hours contact numbers, to include your home and cell phone numbers if you have those services.

Diversity, Equity, and Inclusion : At GCI, we foster a culture of inclusivity by nurturing an environment where the varied perspectives of our employees, customers, and fellow Alaskans are celebrated.

We add value to our community as we grow and empower a diverse workforce that provides equitable opportunity for every Trailblazer.

EEO : GCI is an equal opportunity employer. Qualified applicants are considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, mental or physical disability, veteran status, or any other status or classification protected under applicable state or federal law.

DISCLAIMER : The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification.

It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

All employees of GCI work in support of the GCI Mission Statement and Declaration of Principles which are located on the GCI Career page and Employee portal.