Sr Manager, Email & Media Analytics
Leading pharma company is seeking a Sr Manager, Campaign, Media and Email Analytics to work with marketing teams and vendors to provide insights on media across all therapeutic areas.
You will work other groups to develop data driven insights and analysis to support all customer lifecycles. You love data and trying to understand the effectiveness of campaigns.
You have strong presentation skills and enjoy communicating with marketing partners.
Keywords : Email Analytics, HCP data, Media Analytics, SQL, Power BI
Responsibilities :
- Recommend customer segmentation strategy within campaigns. Provide recommendations on starting, stopping, and continuing specific campaigns / media to align with customer journey
- Provide creative recommendations on media and campaigns. Including analysis around what content is driving the most engagement on the website
- Extensive experience in deep-dive analysis on customer attributes to produce quality insights that drive business strategies and value
- Efficient analytical problem-solving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed
- Partner with Data & Analytics, Web teams on paid media data and Power BI reporting projects for enhancing campaign insights.
Manage media testing and optimization
- Extensive experiences with developing and evolving customer segmentation frameworks to provide strategic recommendations when designing CRM streams
- Subject matter expert on all list buys.
- Responsible for monitoring lead generation (social & website sources) and suppression to ensure that data is flowing into Biogen databases correctly
Requirements
- 3+ years experience providing insights for pharmaceutical companies on media and email optimization and analytics
- Strong communication, leadership, and analytical skills with demonstrated ability to assess business results of marketing campaigns
- Email and Media analytics experience, specifically with HCP data
- Strategic thinking capabilities with the ability to derive insight and recommendations from data
- Strong analytical and quantitative skill set, including knowledge of advanced statistical modeling approaches
- Familiarity with data warehouse mining / reporting and data manipulation tools (SQL and Power BI or Tableau)
- Expertise synthesizing large amounts of information and logically structure reports
- Strong Excel modeling skills
Send your resume to [email protected]
Sr Manager, Campaign, Email & Media Analytics - Pharmaceutical
Sr Manager, Email & Media Analytics - Pharmaceutical. Leading pharma company is seeking a Sr Manager, Campaign, Media and Email Analytics to work with marketing teams and vendors to provide insights on media across all therapeutic areas. Email Analytics, HCP data, Media Analytics, SQL, Power BI....
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