Top Stack has been retained to discover a skilled Marketing Analyst with expertise in Owned Channels, Lifecycle Marketing, and cross-channel measurement.
In this role, you'll drive data-driven insights to optimize marketing strategies, enhance customer acquisition and support company-wide growth initiatives.
Responsibilities :
- Develop lifecycle marketing strategies and personalized propensity models
- Support customer engagement and lifecycle strategy design
- Analyze business and marketing performance to inform company-level decisions
- Create impactful business recommendations and support omni-channel communication experiments
- Passion for staying ahead of industry trends and leveraging new technologies.
- Ability to work independently and collaboratively in a cross-functional team environment
Qualifications :
- Bachelor's degree in marketing, Statistics, Mathematics, Economics, or related field; master's degree preferred
- 3 years of experience in marketing analytics or similar role
- Proficiency in statistical analysis tools (Python, R, SQL) and marketing analytics platforms
- Strong analytical skills with the ability to work with large datasets
- Excellent communication and presentation skills
- Highly organized with an adherence to deadlines
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