Manager, Omnichannel Analytics

Job Description

The Marketing Analytics and Business Insights (MABI) function supports AbbVie’s US organization and is comprised of highly regarded researchers, analysts, data scientists and strategists who are committed to being best-in-class within the biopharmaceutical industry.

We serve as strategic in-house counsel, ensuring that all decisions leverage the key insights that we develop. We continue to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work.

We are a passionate, diverse, flexible, and inclusive organization with a culture that supports the best ideas, wherever they originate.

We are smart, fun, quirky, and innovative and we’d love for you to join us.

The Manager, Omnichannel Analytics will be a key contributor to the team responsible for omni-channel analytics supporting the growing roadmap of our internal analytic capabilities.

This individual should be skilled in designing and conducting analytics to optimize an integrated customer experience across patient care model services / channels as well as the delivery of clear and actionable results across various levels in the Patient Services Organization.

Main Responsibilities :

• Serve as a key leader in building measurement plans across all relevant Therapeutic areas to support omni-channel activities for Abbvie Patient Services.
• Work with senior leaders in Patient Services to measure the impact of patient care model interactions across the ecosystem of healthcare stakeholders (patient, provider, office Staff, Pharmacy, PBM)
• Provide analytic support around journey / engagement analytics, key performance indicators and optimization of marketing tactics across multiple therapeutic areas and brands.
• Build advanced analytic models using internal / external data sources to inform marketing teams and optimize marketing tactics.
• Design test-and-learn strategies for A / B and multivariate / statistical tests across digital / CRM channels and other patient care model services to identify causal impact and iteratively improve performance through key learnings.
• Collaborate with internal and external partners to deliver digital analytics dashboards and other insights across US product portfolio.
• Partner with Business Technology Services (BTS) and Data Strategy teams to design, build, and implement AbbVie’s digital marketing capabilities.
• Partner with Media & Customer experience teams to integrate Key Performance Indicators (KPI) across all marketing tactics.
• Utilize patient and physician level data to conduct advance modeling including media lift measurement, multi-touch attribution.
• Create and deliver clear and actionable measurement results to multiple teams and senior leaders in the Patient Services organization.
• Collaborate with Brand Analytics and business teams to formulate strategic and tactical investment recommendations.
• Execute core analysis with limited supervision directly or via vendors.

Qualifications

Bachelor’s Degree (Business Administration, Statistics, Economics, Engineering) required, with a concentration in marketing / sales / quantitative analysis.

Master’s Degree a plus.

• 5+ years of relevant Marketing Analytics or Omni-Channel measurement experience
• Experimental Design / Test-and-Learn development preferred.
• 5+ years of hands-on Data and Analytics experience including SQL and web analytics tools (Adobe or Google)
• 3+ years of hands-on experience in R or Python preferred.
• Experience in dashboard design and development (Qlik, Tableau, PowerBI etc.) to rapidly share KPIs on campaign / tactic performance.
• Adept in navigating a matrix environment at a large company, including effective communication and influence skills.
• Strong abilities to deliver actionable insights by combining data / analytics with research and business trends.
• Pharmaceutical industry experience preferred.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law :

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position.

Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range.

This range may be modified in the future.

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical / dental / vision insurance and 401(k) to eligible employees.

This job is eligible to participate in our short-term incentive programs.

This job is eligible to participate in our long-term incentive programs

Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.

It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https : / / www.abbvie.com / join-us / equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more :

https : / / www.abbvie.com / join-us / reasonable-accommodations.html