Marketing Manager-Digital Auto

Executive Summary Of Responsibilities

Please read the following job description thoroughly to ensure you are the right fit for this role before applying.

The Marketing Manager Digital Automation for Lendistry is used to working in a fast-paced, creative environment and possesses a strong ability to handle multiple tasks concurrently while prioritizing and following through on vital projects.

This is an excellent opportunity for a self-motivated individual who loves marketing automation to join our team and make a difference in a dynamic, growing organization as our marketing automation expert.

About Lendistry

Lendistry is the country’s largest minority-led and technology-enabled small business and commercial real estate lender with Community Development Financial Institution (CDFI) and Community Development Entity (CDE) certification.

We are a national employer whose mission is to provide economic opportunities and progressive growth for small business owners and their underserved communities as a source of financing and financial education.

General Responsibilities

• Regular attendance during business hours and reliable punctuality are essential functions of this position, and conformance with Lendistry’s attendance policy is a key responsibility of the employee.
• Executes email campaigns in Salesforce, Salesforce Marketing Cloud and Sendgrid systems including building multi-touch campaigns, logic streams, automation rules, creation of segments, forms and landing pages, email content creation, and deployment.
• Interprets and implements digital best practices for email, personalization, segmentation, and data-capture from forms and landing pages.
• Analyzes, tracks and reports on key metrics, improving performance throughout the funnel.
• Partners cross-functionally to design and implement campaign tests and apply results.
• Partners cross-functionally to manage data integrity.
• Partners directly with data engineer(s).
• Provides internal consultation on Salesforce capabilities and marketing automation strategies.
• Develops project timelines, schedules kick-offs, and manages projects day-to-day through completion.
• Works with all divisions of the company on their marketing automation needs.

PROFICIENCIES

Salesforce Marketing Cloud Expertise

• Automation Studio
• Email Studio
• MobileConnect
• Cloud Pages
• Journey Builder
• Intelligence Reports
• Einstein
• Contact Builder / Segmentation / Filtering, etc
• AMPscript
• SSJS

Email Design Expertise

• Hybrid / responsive design
• Expert knowledge of HTML / CSS
• Know how email is different from the web
• CAN-SPAM
• Deliverability best practices

Web design

• HTML / CSS / JavaScript
• SQL proficiency
• Working knowledge of Salesforce
• Working knowledge of SendGrid
• Strong analytical skills has a clear methodology and a consistent approach.
• Ability to handle multiple projects and priorities simultaneously in a fast-paced environment.
• Deadline and results driven.
• Excellent verbal and written communication skills.
• Fast learner with creative problem-solving skills.
• Technology, Internet and Social Media savvy.
• Good interpersonal skills with the ability to work effectively with individuals and groups at all organizational levels, ability to work independently and as part of a team.
• Strong analytical ability with active listening skills.
• Willingness to adapt to changing business needs and deadlines, including extended work hours.
• Exhibit a professional, business-like appearance and demeanor.

Education And Experience

• 7+ years working in a marketing automation function, email marketing experience required, preferably in high-volume environment.
• Experience with enterprise CRM / Marketing Automation platforms, specific extensive experience in Salesforce / Marketing Cloud required.
• Expert in marketing automation with some knowledge of programming.
• Experience measuring impact and value of campaigns and touches, using best-practice analytics and testing protocols.
• Experience with lead gen and multi-touch nurture streams preferred.

Physical Requirements

This is a stationary position that requires frequent sitting (approximately 95%), repetitive wrist motions, grasping, speaking, listening, close vision, and the ability to adjust focus.

It also may require occasional standing, lifting, carrying of 20lbs or less, walking, kneeling, bending / stooping, twisting, pulling / pushing, and reaching above the shoulder.

Employees in this position must be physically able to efficiently perform the essential functions of the position.

SALARY

$121,000-$158,000 / annually depending on experience.

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