Description and Requirements
The Intelligent Device Group (IDG) WW Marketing Campaign & Content Manager is a key player in driving marketing initiatives aimed at IT Decision makers across small & mid sized businesses.
This team player gets excited about developing great content and driving integrated marketing campaigns to continue to build brand awareness, consideration, and demand for Lenovo's IDG Products and Solutions.
This strong collaborator will also engage in cross-team initiatives designed to promote our broader portfolio of end-to-end technology solutions.
This marketing professional will be responsible for end-to-end planning, content sourcing / creation, execution, and optimization of integrated marketing campaigns in alignment with business and marketing goals.
This is a cross-functional and collaborative position that will work closely with teammates, Geo marketing teams, product teams, WW peer teams, and Sales.
Responsibilities :
- Own the development, communication, and optimization of multiple cross-functional, multi-channel GTM campaigns to drive awareness, consideration, preference, and demand for our target audiences.
- Lead the sourcing, development and creation of content pieces needed for successful campaign execution.
- Ensure alignment with specific marketing and business objectives, compliance with partner funding requirements and internal processes and policies.
- Collaborate with functional team members to execute the campaign content, activities and tactics on schedule and within budget.
- Partner with the WW Product Marketing and GTM teams to develop messaging frameworks to support content and campaign development.
- Communicate and advocate for WW’s content, funding, and support needs, while providing insights and feedback to Geo teams, business segments, etc.
- Collaborate with internal teams such as Insights, Media, Social Centers of Excellence to support the development and execution of content and campaign.
- Assist in reporting up and out on campaign results effectiveness, etc.)
- Participate in cross-business group initiatives that elevate IDG within Lenovo master brand work, helping to grow awareness, consideration, and preference for the entire portfolio of Lenovo solutions.
Basic Qualifications :
- 4+ years of campaign management experience
- Bachelor’s degree in marketing / communications / business or equivalent work experience
Preferred Qualifications :
- Proven experience across a broad range of marketing activities, disciplines, and tactics. content creation aligned to a target audience buyer’s journey, Campaign development and activation, etc.)
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