Digital Marketing Specialist

Cyberwoven is a full-service Web, Branding and Marketing firm. Our team of 40+ marketers, designers, and developers create user experiences that are unique, intuitive, and seamlessly connected with the marketing and operating strategies of our clients.

This is a HYBRID position, with a requirement of 50% in office time in Columbia, South Carolina. If you apply for this position and are not currently living in the Columbia Metropolitan area, we will take that to indicate that you will move in order to be able to meet the hybrid requirements of the position.

Who are we looking for?

An experienced digital marketing professional with a positive attitude to join our growing team who :

• Thrives on creating business impact through understanding and achieving client goals
• Possesses high attention to detail, excellent time-management, organization, and communication skills
• Desires to learn, continuously improve, and adapt to market and technology changes
• Loves data, reports, and making decisions based on data
• Partners cross-functionally in an effective, friendly, and collaborative manner
• Possesses a bachelor's degree and 4+ years of digital experience with history of producing quantifiable results in digital, including but not limited to demand generation, inbound marketing, digital advertising, SEO, SEM, conversion optimization, and reporting and analytics
• Is experienced in popular digital marketing and web tools, such as Google Ads, Google Analytics, Facebook Business Manager, LinkedIn Advertising, Mailchimp, Moz, SEMRush, AdRoll, and Hootsuite

What will you do?

As a Digital Marketing Specialist, you will support in achieving our clients’ goals from strategy to tactical execution :

• Design, develop and execute digital strategies with comprehensive outbound, inbound, content, and nurture components.
• Work with internal teams to identify opportunities for client growth in the digital space.
• Research and recommend best practices.
• Be the thought leader and authority in critical aspects of digital marketing.
• Develop and implement strategies that increase awareness and drive positive outcomes.
• Analyze data for trends, anomalies and patterns, and make recommendations for improvements across client base.
• Create detailed reports and dashboards that explain social / digital / email activity and analyze the quantitative and qualitative outcomes of campaigns.
• Perform proactive program optimizations to ensure delivery and optimize for maximum output.
• Present campaign outcomes and digital analysis to clients and colleagues, explaining technical jargon to non-digital natives.

What are the perks?

From cultural centers to banks, our 100+ clients give you the opportunity to create impact across an exciting range of industries.

Pursue your personal and professional development through paid professional development leave and training opportunities.

Contribute to our community (internal and external) through year-round office events and company-sponsored volunteer opportunities with local non-profits.

Be a member of a growing firm on historic Main Street in a modern, open office with a casual dress code and a commitment to work-life balance

• 401(k)
• 401(k) matching
• Dental Insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

We are an equal opportunity employer that does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.