Job Type
Part-time
Description
General Statement of Duties
The Digital Marketing Coordinator is responsible for managing and optimizing the museum's digital presence. As a member of the Marketing & Communications team, the Coordinator supports integrated marketing efforts to enhance the museum's online visibility and user experience.
This position recognizes the capacity to achieve greater results by integrating skilled volunteers and leveraging their diverse knowledge and abilities.
This position reports to the Marketing & Communications Director.
Qualifications
Bachelor's degree in Marketing, Communications, Information Technology, or related field.Proven experience as a webmaster or in a similar roleStrong understanding of SEO and keyword strategies.
Familiarity with Content Management Systems (CMS) and website architecture.Proficiency in writing and uploading website metadata.
Strong analytical skills with the ability to produce timely reportsProficiency in using email CRM systemsAbility to manage multiple projects and deadlines simultaneously.
Exceptional interpersonal and organizational skills.Strong attention to detail, excellent time management skills.Requirements
ESSENTIAL FUNCTIONS
Essential Function 1 : Maintain theVLM.org
Serve as webmaster, with accountability for analytics and performance.Work with other Museum departments to update content (e.
g., event pages, exhibit pages, visit pages, membership pages, education pages, etc.) in a timely manner and in conjunction with institutional messagingCreate and uphold SEO and keyword strategy, based on analytics, to market Museum offerings and products.
Work collaboratively with Communications & Data Director to create and implement keyword and search strategies to improve site performance, ranking, and user experience.
Write and upload metadata throughout website.Update and maintain alt text for images and assets in website media libraryIntegrate accessibility principles into website experienceRecommend changes to website architecture and content to improve user experienceEssential Function 2 : Digital Advertising & Campaign Management
Maintain Google My Business profile, reflecting changes in operating hours as neededPrepare ad content, creative, and campaigns for Google AdWords and Google Ad Grants.
Set and monitor campaign effectiveness for all online and social media campaigns. Produce timely reports, and develop contingency strategies if required.
Monitor social media user engagement and suggest content optimizationsDirect social media, search, online display and remarketing advertising strategies.
Essential Function 3 : Email Marketing Analytics
Test, and deploy email marketing automations to drive engagement and revenue generation (e.g., repeat visitation, engagement, membership conversions).
Oversee on-site and online mailing list collection, maintenance, and requests.Monitor statistics and share campaign reports.
Digital Marketing Coordinator
The Digital Marketing Coordinator is responsible for managing and optimizing the museum's digital presence. As a member of the Marketing & Communications team, the Coordinator supports integrated marketing efforts to enhance the museum's online visibility and user experience. This position reports t...
FMS Principal Special Projects Coordinator
Foreign Military Sales (FMS) Principal Special Projects (Release to Service) Coordinator. FMS Principal Special Projects (Release to Service) Coordinator. Scope: Serve as special projects coordinator for the MH-47ER Release to Service (RTS) process. The job location is at Fort Campbell, KY in suppo...
Senior Marketing Specialist
This position offers an exciting opportunity for a seasoned marketing professional to make a significant impact on our brand's growth and transition into a departmental leadership role as our marketing team expands. This position requires a versatile professional with excellent time management skill...
Marketing Specialist
Participates in various stages of devel Marketing Specialist, Marketing, Specialist, Social Media, Business Services, Information. Portfolio's are welcome to attach, but not required - - Under general supervision, performs responsible work planning, developing, and implementing marketing strategies ...
Assistant Director, Fan Engagement of Sports Marketing- Athletics
Reporting to the Assistant Athletic Director, Fan Engagement, Sports Marketing and Promotions, the Assistant Director, Fan Engagement of Sports Marketing will support the execution of marketing strategies for Hampton Pirates Athletics. Work with Assistant Athletics Director for Marketing to develop ...
Retail Sales & Marketing Assistant
Responsibilities of the Retail Sales & Marketing Assistant will include: Work with the marketing and sales team to manage brand and marketing initiatives and drive company revenue Engage directly with customers and clients alike to develop trusting relationships and bolster brand loyalty Effecti...
Associate Vice President, Segment Marketing and Customer Experience
The Associate Vice President (AVP), Segment Marketing and Customer Experience (CX) is responsible for managing global segment marketing teams in Biopharma, Applied Markets, Clinical, and Life Science Research, in addition to the global Customer Experience (CX) function. The AVP, Segment Marketing an...
Customer Marketing Manager - Virtual/Remote
This is a newly created role on the marketing team reporting directly to the Chief Marketing Officer. If you’re passionate about driving customer value, engagement and loyalty through strategic marketing initiatives, then you’ve come to the right place! Enumerate is a leading provider of community m...
In House Marketing Coordinator - Williamsburg, VA
In person marketing with prospective and/or current owners within our resorts. Attend all scheduled training sessions, department meetings, keep current on marketing information and materials, keep current on industry trends, and set and review performance goals weekly, monthly and annually. Sales a...
Travel & Marketing Manager (Remote)
Training, Certification, and Website: As a Remote Travel & Marketing Manager, you'll receive top-tier training and certification to equip you with the knowledge and skills needed to excel in both travel and marketing. Ready to combine your love for travel with marketing expertise as a Remote Tra...