Executive Director, Global Online – Bobbi Brown Cosmetics

Executive Director, Global Online Bobbi Brown Cosmetics

Description

Role Summary :

The Executive Director, Global Online is responsible for the vision, strategy, execution and performance of the ecommerce business and all retailer web sites where our brand’s products are sold.

The incumbent must have a proven track record in running a successful global ecommerce business with significant year over year growth in a highly competitive industry.

This role requires close collaboration with brand marketing / consumer engagement, product development and innovation, and sales teams to create a unified high-touch omnichannel experience.

The ED will lead, guide, and advise both mature and emerging international markets on developing strategic web initiatives to drive commerce conversions and content consumption.

Ecommerce Sales / P&L / Business Development Management

Drive the e / mCommerce strategy across all Online channels (brand.com, 3rd Party Platforms, PurePlays and Retailer.com)

Co-create and align closely with Brand’s Global Launch and Marketing program calendars, including market-specific launches, promotions and programs

Architect sophisticated database marketing programs with diverse and innovative testing strategies to ensure optimum campaign success

Direct the day-to-day online operations relating to ecommerce with oversight responsibility for operating metrics and key performance drivers

Partner with key global affiliates to drive global growth

Identify and execute key actionable customer acquisition and retention opportunities through in depth analysis of consumer behavior data

Drive launch and operations of global loyalty programs

Collaborate with Online Planning to set and forecast sales goals and inventory allocation optimization

Identify and engage in profitable online business partnerships with Retailers and 3rd party sales drivers

Create and execute a best-in-class experience across all online channels (retailer.com, affiliate, 3rd party sales drivers)

Ensure 100% accuracy of product content, promotion execution, and adherence to brand and business objectives

Accountable for global reporting and analysis with key stakeholders to share pertinent leanings.

Site Strategy, Marketing and Merchandising

Build, manage, and refine online assortment, promotions, price management and product / content story presentation

Remain synergistic with cross channel marketing planning. Marry expertise of traditional sales approach with online sales for a seamless customer experience to successfully attract and retain customers

Manage relationships with Global Marketing representatives to best leverage product information, in store events and additional brand enriching material

Lead partnerships with all Regions and Affiliates to develop locally relevant and compelling messages & innovate in new and relevant platforms

Partner with marketing categories to enhance product stories, increase relevancy regarding product efficacy

Work with and through Production / Engineer teams and Fulfillment Operation leads for best ecommerce performance and customer satisfaction

Online Customer Acquisition & Retention

Oversee email marketing and acquisition marketing programs and communication strategy

Ensure online marketing strategy supports overall brand.com and brand strategy

Approve email calendar and segmentation

Responsible for SEM, SEO, Affiliate, and re-messaging programs

Develop new acquisition programs to drive awareness, engagement, and new customers to the Global brand sites

Forecast and deliver on volume, costs, and revenue targets for all acquisition programs

Oversee planning & support for optimal site exposure to elevate program for best interaction and consumer engagement

Provide guidance as needed on special projects and site features to build brand awareness or support external web programs

Team Leadership / Management

Build a high performing and competitive Online team

Cultivate a strong sense of customer-centric site experience

Demonstrate and encourage daring sales strategies while remaining true to brand DNA

Effectively lead a cross-cultural and global team, leading with strategic vision and one team’ mentality regardless of geography

Develop a team who creates and maintains successful partnerships with new and emerging online retailer.com accounts; guide co-op sales practices

Collaborate effectively with colleagues from a range of disciplines including Marketing, Creative, Communications, Insights, etc.

Qualifications

Qualifications :

10 years related experience in a high growth global brand

BS / BA college degree required, MBA preferred.

Demonstrate significant successes in B2C online marketing, campaign development and management, customer acquisition and retention

Advanced online customer analytical skills

Ability to translate offline brand vision to the online channel with flawless and consistent execution

Must have strong skills in strategy and planning, budget and P&L management, merchandising and marketing, and vendor selection and management

Proven leadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performing team

Candidate must have keen business acumen plus the ability to function as a senior strategist with key members of the executive management team

Demonstrate big-picture thinking and experience in a dynamic, high-growth environment

Exceptional written and verbal communication skills. Ability to communicate complex or digital / social concepts to a non-digital audience.

Creative, diplomatic, cool under pressure and strong interpersonal skills.

The anticipated base salary range for this position is $149,500 to $257,000. Exact salary depends on several factors such as experience, skills, education, and budget.

Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others.

Many of these benefits are subsidized or fully paid for by the company