Senior Analyst Consumer Insights

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestle is the place for you. Nestle USA is one of seven operating companies that make up Nestle's presence in the United States.

We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We're determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day.

Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond.

Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

You know us as the food and beverage company behind a lot of your favorites like Stouffer's, Nesquik, Toll House, Lean Cuisine, and DiGiorno, as well as new discoveries like Sweet Earth and Chameleon Cold-Brew coffee.

Across our organization, we're creating a workplace where collaboration is important, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day!

POSITION SUMMARY :

The Consumer Insight Senior. Analyst's role is to develop high-impact insight-based recommendations that drive brand strategies to win in the marketplace.

The Consumer Insights Senior. Analyst is responsible for developing and communicating consumer insights for the brand using diverse sources, including primary qualitative and quantitative research and syndicated research.

PRIMARY RESPONSIBILITIES :

• Insight generation through syndicated research / market data, (e.g. Circana POS / panel data) and manage custom research studies to help optimize base business and innovation success.
• Help brands understand what is happening in the marketplace to help them prioritize understanding the 'why behind the what'.
• Nurture the mastery for business knowledge through Nielsen / Circana POS / Panel Data
• Generate monthly and quarterly state of the business sales reporting
• Drive insight generation through custom research to help optimize base business and innovation success.
• Understand the 'why' through primary, custom research with qualitative and quantitative studies.
• Frame, design, analyze and present study results.
• Create consumer empathy / understanding across the business team by clearly articulating existing consumer understanding and identifying actionable learning needs
• Collaborate across the Consumer and Marketplace Insights function to leverage our scale and increase speed via effectiveness (best practices internally and externally, integrated knowledge) and efficiencies (standardized, consistent across NUSA, optimized cost base).
• Act with business-owner mindset rather than a researcher mindset, being motivated and vested in the big-picture impact of research and insights.
• Work with Managers and Directors to prioritize and deliver on key projects
• Proactively pursue opportunities for impact by systematically seeking and exploiting opportunities to leverage research / learning on high-value topics unseen or ignored by business partners and use influence to activate those opportunities.
• Focus on establishing business partners' decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions.
• Develop and consistently review brand learning plan to identify the most impactful areas of learning.
• Budget & Vendor Management
• Manage projects within approved budget
• Provide suppliers with access to all information available to ensure intimacy with NUSA

REQUIREMENTS AND MINIMUM EDUCATION LEVEL :

• B.A. / B.S. in Marketing, Economics, Psychology, or Sociology or equivalent degree required
• Relevant Master's degree or MBA preferred but not necessary

EXPERIENCE :

• 5+ years of marketing research experience
• Consumer packaged goods company preferred
• Candidate must possess a strong drive for results with a passion for the consumer and marketing
• Advanced knowledge of Circana / Nielsen POS and panel data to understand drivers of volume change

SKILLS :

• Project Execution -Managing suppliers, research execution, and adhering to interim and final deadlines
• Methodology Expertise -Selecting appropriate, diverse methodologies in designing research studies and trying new things when appropriate
• Self-Development -Seeking opportunities to self-educate proactively (new methodologies and techniques, business acumen, and general research and business news)
• Insight Generation - Applying - Inductive reasoning, creativity, risk tolerance, and business judgement
• Knowledge Agenda Development - Applying - Identify broad themes or learning gaps for future research based on accumulated knowledge
• Communication - Applying - Tailoring content and purposeful communication
• Influence - Applying - Active listening, negotiation, persuasion, and courage
• Business Problem Solving - Applying - Diagnosis and framing the problem, business knowledge and acumen, recommendation development
• Consumer Empathy - Applying - Can articulate basic behaviors and motivations of consumers
• Strategic Thinking - Applying - Creates short-term marketing tactics that support long-term strategies and brand vision
• Brand Knowledge & Advocacy - Applying - Role-models brand expertise, eagerly engaging real consumers to optimize brand strategy and plans

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It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle.

The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.

In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.

Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.

The Nestle Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.

All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law.

Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience.

Contact us at [email protected] or please dial 711 and provide this number to the operator : 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

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