Typhoon HIL, Inc. is seeking a dynamic Digital Marketing Specialist to join our global marketing team.
Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.
As a Digital Marketing Specialist, you’ll play a vital role in creating, managing, and analyzing integrated marketing campaigns to enhance awareness of Typhoon HIL, Inc.
and its product offerings. We’re seeking an experienced digital marketing professional with a proven track record in marketing automation, demand generation, and inbound marketing.
The ideal candidate will lead and execute multi-channel campaigns to drive engagement, leveraging data analytics to enhance our digital presence and drive strategic market growth.
Responsibilities :
- Develop and execute digital marketing strategies aligned with KPIs and overarching business goals.
- Develop and implement email marketing campaigns, newsletters, webinars, and customer engagement strategies using HubSpot.
- Utilize data-driven insights to identify opportunities for continuously optimizing marketing strategies for lead nurturing.
- Collaborate with sales leads to strategize and implement targeted marketing campaigns aimed at generating MQL to SQL.
- Plan, execute, and optimize paid search and social advertising campaigns across platforms such as Google Ads, LinkedIn Ads, and other relevant channels to enhance brand visibility.
- Implement SEO strategies and optimize website content to improve organic rankings and drive traffic effectively.
- Collaborate with the content team to maintain, update, and align website content with digital marketing goals.
- Analyze and enhance website performance using tools like Google Analytics examining user pathways and monitoring conversion flows within web traffic.
- Regularly monitor and report on KPIs related to website, paid social, and HubSpot CRM performance.
- Formulate and execute market research to craft a competitive digital strategy, while identifying emerging trends and meeting customer needs.
- Stay up to date with industry trends and platform updates to implement best practices.
Qualifications :
- Bachelor’s degree in marketing, communication, or related field.
- 2-3 years of hands-on experience in digital marketing.
- Proficient in HubSpot CRM.
- A deep understanding of email marketing tools and strategies.
- Proficient in managing Google Analytics, AdWords, Tag Manager, and Data Studio, as well as various paid social media platforms.
- Strong analytical abilities to interpret data and measure campaign success and identify opportunities for optimization.
- Creative problem-solving skills for solution-based approaches.
- Exceptional organizational and time management skills.
- Experience in WordPress, with optional knowledge of basic HTML and CSS is a plus but not required.
- Adobe experience is advantageous but not required.
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