Brand Manager

Job Description

Job Description

Simple Mills is on a mission to transform the way food is made—creating nourishing products with astounding ingredients and amazing taste. Founded in 2012 by Katlin Smith, our brand has redefined center-aisle grocery by delivering better-for-you products made with unique, nutrient-dense ingredients. Today, we’re a category leader and the #1 natural brand in multiple segments, with distribution in over 30,000 stores nationwide.

Now, as part of Flowers Foods , we’re entering an exciting new phase of growth—expanding our reach, accelerating innovation, and amplifying brand awareness, all while preserving the integrity of what makes Simple Mills special. Our commitment to using simple, high-quality ingredients ensures that every bite is both delicious and nutritious. Whether it’s watermelon seed flour in our cookies or butternut squash in our crackers, we craft our products with innovative, wholesome ingredients that deliver extraordinary taste.

Our work has been recognized by Fast Company as a Brand That Matters and a Most Innovative Company , and has been featured in Vogue, Forbes, Women’s Health , and NPR’s How I Built This . In 2024, Inc. named us one of its Best Workplaces , reflecting our dedication to fostering an inspiring and inclusive environment where passionate individuals can make a difference.

Join us as we shape the future of food. Learn more at www.simplemills.com.

Role Description

The Brand Manager will lead product marketing and brand-building programs for the Cookies and Bars categories. This individual will be responsible for growing brand equity and product performance through breakthrough marketing, commercialization, and cross-functional leadership.

This role will craft insight-led brand strategies, lead commercialization and launch plans of new products, analyze business and category performance to identify growth opportunities, and support brand campaign initiatives. It will report to the Senior Brand Manager for Cookies & Bars and will partner closely with Innovation, Sales, Integrated Marketing, Finance, and Operations to deliver results.

Role Expectations

Define strategies for Simple Mills to win in the Cookies and Bars categories by :

• Maintaining a deep understanding of category, competitive, and consumer dynamics
• Using syndicated data and consumer insights to analyze in-market performance, inform strategy, diagnose performance, and identify opportunities for growth.
• Developing and implementing consumer-driven brand strategies that grow brand health and accelerate category performance.

Lead Cookies and Bars go-to-market strategies, communications, and marketing plans by :

Manage Simple Mills Cookies and Bars businesses, ensuring product lines deliver against revenue targets by :

Guide commercialization projects for Cookies and Bars including product renovation and new pack sizes / structures by :

Provide informal mentorship and project leadership for junior teammates and cross-functional partners.

Performs other duties as assigned.

Requirements

Benefits

Working at Simple Mills

At Simple Mills, we’re not just building a brand—we’re leading a movement that’s transforming how food is made and enjoyed. If you’re passionate about purpose-driven work and crave a role where you can have a meaningful impact, this is your chance to be part of something bigger.

Why Join Us?

Play a key role in redefining the food industry, crafting products that nourish people and contribute to a healthier planet.

Work alongside a dynamic team of innovators and food lovers who are committed to positive change and bold ideas.

We foster an environment where every voice is heard, valued, and empowered. Inclusion and belonging are at the heart of our culture, ensuring that everyone can thrive.

We don’t just talk about doing good—we live it. Our team is committed to ethical practices, responsible sourcing, and making decisions that drive real, positive change.

Our supportive leadership team is dedicated to mentorship, collaboration, and your long-term success

Whether through hands-on training, innovative learning platforms, or career growth opportunities, we invest in your professional development.

At Simple Mills, you’ll have the chance to make an impact while working in a collaborative and inspiring environment. If you’re ready to shape the future of food, let’s talk.

Benefits

We recognize that our people are our greatest asset. That’s why we offer a highly competitive total rewards package designed to support your financial well-being, health, and overall quality of life.

We’re committed to taking care of our people—so you can focus on making an impact.

Work Model at Simple Mills

Our work model is role-dependent, and team focused. With remote, hybrid, or in-office positions, each role is classified by what best supports the needs of the team.

At Simple Mills, we are committed to providing an environment of mutual respect and inclusion. Equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, past or present military service, physical or mental disability, or other applicable legally protected characteristics. All aspects of employment are decided on the basis of business need, job requirements, and individual qualifications. #LI-DNI

Simple Mills is committed to the full inclusion of all qualified individuals. As part of this commitment, Simple Mills will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please contact careers@simplemills.com .