Marketing Manager

A company is looking for a Marketing Manager to drive demand generation and enhance brand visibility for B2B outsourcing services.

Key Responsibilities :

Plan and execute integrated marketing campaigns to attract and convert B2B leads

Develop content such as case studies and blogs to highlight BPO capabilities and ensure consistent brand messaging

Oversee digital marketing campaigns and analyze performance for optimization

Required Qualifications :

Bachelor's degree in Marketing, Business, or related field (MBA preferred)

3+ years of B2B marketing experience, ideally within BPO or tech services

Proficiency in CRM and marketing automation tools

Strong understanding of B2B buyer journeys and data-driven marketing

Project management experience