Senior Marketing Manager

Company Overview :

HAZA Group (Wendy’s & Taco Bell) is a leading quick service restaurant chain known for our unique drive-in experience, diverse menu offerings, and commitment to exceptional customer service. As we continue to grow and innovate, we are seeking a creative and strategic Senior Marketing Manager to lead our marketing initiatives and enhance HAZA Group (Wendy’s & Taco Bell) brand presence in the competitive quick service restaurant industry.

Job Summary :

The Senior Marketing Manager will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and sales growth across all HAZA Group (Wendy’s & Taco Bell) locations. This role requires a visionary leader with a strong background in marketing, brand management, and digital marketing, who can effectively lead a team and collaborate with cross-functional departments to achieve business objectives.

Key Responsibilities :

• Develop and implement a strategic marketing plan that aligns with HAZA Group (Wendy’s & Taco Bell) business goals and enhances brand visibility and customer loyalty.
• Lead and manage the marketing team, providing guidance, support, and professional development opportunities to ensure high performance and innovation.
• Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and public relations.
• Conduct market research and analyze consumer insights to identify trends, opportunities, and competitive positioning, informing marketing strategies and initiatives.
• Collaborate with product development teams to launch new menu items and promotions, ensuring effective marketing support and communication.
• Manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment for marketing initiatives.
• Foster relationships with external partners, including advertising agencies, media outlets, and influencers, to enhance HAZA Group (Wendy’s & Taco Bell) marketing efforts and reach.
• Monitor and report on the performance of marketing campaigns, using data analytics to measure effectiveness and make data-driven decisions for continuous improvement.
• Stay current on industry trends, emerging technologies, and best practices in marketing to ensure HAZA Group (Wendy’s & Taco Bell) remains at the forefront of the quick service restaurant industry.

Qualifications :

What We Offer :

The Company reserves the right to conduct a background check of its employees, and your employment may be conditioned on satisfactory results.

Dhanani Group, Inc. is an equal opportunity employer.

IF Applicable Pay Transparency Range :