General Summary :
The Manager M&B RGM (Revenue Growth Management), will be charged with develop analysis, tools and reports that leverage pricing, promotion, price pack architecture (PPA)
execution, and mix to drive top and bottom-line growth for our Meals and Beverages portfolio.
Complexity and Scope :
This individual will be responsible for support sales, marketing and finance teams with recommendations on pack architecture, pricing, and promotions for current and future portfolio, leveraging industry best practices, shopper and consumer trends.
This individual will evaluate and assess current pricing structure, trade strategy, and propose
necessary changes and enhancements to improve margins and maximize profitability.
Primary Responsibilities :
- 50% Lead modelling efforts to quantify impact of proposed pricing and promotion changes at both a national level and an account level
- 25% Support creation of a multi-year pricing roadmap for core brands to drive topline growth and net price realization
- Strategic recommendations to include elements such as : Optimal price gaps vs competition, target key price points, new and / or improved promoted price groups (PPGs), new sizes or price tiers, price pack architecture innovation, identification of strategic pack roles, mix shifts, pricing actions
- 15% Oversee monthly price and promotion trackers to facilitate pricing awareness, discussions and action plans with senior leaders and customer teams
- 10% Collaborate with sales strategy and cross-functional business partners including top customer teams to plan and execute optimal pricing and promotional strategies at the account level
- 10% Provide strategic counsel to cross-functional partners across a variety of pricing-related projects including pricing for innovation and channel packs
Minimum Requirements :
Education : Bachelor's Degree required
Experience :
- A strong commercial orientation with a track record of Revenue Growth Management success.
- 8+ years of experience in a sophisticated environment within brand marketing, finance or sales roles in a leading consumer packaged goods (CPG) company or other companies with strong marketing and brand pedigrees.
- 2-4 years of demonstrated Revenue Growth Management / Financial Sales or equivalent success.
- The candidate will have experience developing frameworks that combine consumer and shopper insights and marketplace assessment to enable the identification of pricing, promotion, and PPA opportunities.
- We are looking for a leader with a highly analytical and operational skill-set with a track record of designing pricing strategies that have delivered against financial expectations for Campbell’s and our customers.
- Prior revenue management experience, ideally with experience in marketing and / or sales
- Proven track record of driving initiatives from strategy to execution. Gets Things Done
- Well-developed business acumen including the ability to formulate pricing strategies that enhance brand value for customers and consumers and achieve company's top and bottom-line growth targets
- Track record of success in driving growth and profitability of a business based on insights from consumer research and competitive / industry intelligence.
- Strong analytical, quantitative and financial modeling skills including the ability to effectively utilize data from multiple sources to drive decisions.
Experience leveraging insights to better understand consumer behavior and decision making, including the related growth opportunities and potential risks for a business
- Ability to understand and address complex business issues and multi-functional operating strategies efficiently
- Demonstrated success leading and influencing cross-functional teams and managing various enterprise priorities
Other :
- Outstanding Microsoft Office (Excel & PowerPoint) skills required
- Excellent Systems Data Management capabilities required
- Experience analyzing data and summarizing findings required
- Exceptional communication and presentation skills required, to present findings to Sales
- Management and Team Management
- Tableau Tool experience a plus
- SAP experience is desired
- Understanding of basic statistical analysis and its applications a plus
Compensation and Benefits :
The target base salary range for this full-time, salaried position is between
$95,800-$137,800
Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training.
Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment.
Please ask your Talent Acquisition Partner for more information about our total rewards package.