Associate Brand Manager

Associate Brand Manager

Exciting opportunity to grow your career with a household name through developing and implementing strategies that drive growth for us and our customers by meeting consumer needs.

This person will leverage resources like syndicated data, shopper and consumer insights, and category and industry trends to help make decisions.

RESPONSIBILITIES :

Uses quantitative syndicated market data as well as qualitative consumer studies to understand key product / portfolio / brand performance metrics and develop an unparalleled understanding of the consumer.

Develops an understanding of the underlying drivers and interaction of each metric.

• Identifies gaps in marketplace understanding and leads analyses to fill these gaps.
• Gives input to the Consumer & Shopper Insights (CSI) team on the learning objectives and action standards for insight projects.
• Continually assesses the performance of items within the portfolio and develops & executes plans to increase growth, stop declines, exit, or enhance performance compared to competition.
• Supports portfolio management process by identifying SKUs to deprioritize / exit as new innovation comes to market.
• Analyzes shopper insights and market data to recommend pricing objectives, strategies, and guardrails for product lines and SKUs.

Applies price modeling information to manage price. Utilizes product, pack configurations and brand architecture to exploit price ladder.

• Identifies key promotional windows based on target consumer behavior and recommends promotion depth and frequency guidelines.
• Helps lead the innovation process by identifying key market trends or gaps in the portfolio and develops them into products that meet consumer needs in new ways and drive growth.
• Contributes to the overall development of category strategy through targeted market analysis and consumer research, and helps develop content to support annual Strategic Planning.
• Executes against clear, strategic objectives for the category / segment and can articulate the plans at each level to deliver short and long-term success.
• Familiar with brand(s) standards and design language and ensures consistency with brand positioning for graphics and across consumer touchpoints.

Acts as a champion of the brand for the business.

• Executes against clear objectives for brand communication and can articulate the brand’s vision for short and long-term success.
• Participates in development of integrated marketing plans and programming to support the Strategic Plan and utilize the full marketing mix of advertising, promotions, and trade, working with the Brand Activation and Channel Marketing teams.
• Participates in briefing agencies on communication objectives, advertising and media plans as needed.

This is a 6 month contract opportunity with a leading global organization based in South Deerfield, MA. There is potential to extend or convert.

Candidates will be required to work on a hybrid schedule! Successful candidates have a high level of initiative and thrive in a fast paced, enterprise environment.