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Director of Communications (US)

Director of Communications (US)

KoothChicago, IL, US
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Director of Communications

At Kooth, our mission is to create a welcoming space for effective personalized digital mental health care that is available to all. We do this by leveraging an early intervention model and theory of change that empowers young people (13-25 years old) to overcome challenges, unlock their full potential, and lead fulfilling lives. We're not just a service; we're a culture of care committed to inclusivity, innovation, and impact.

Our culture is driven by our values - Alongside You, Flexible, Compassionate, Committed, and Safe. These values are present in the work that we do, the environment in which we do it, and in the relationships we have with our service users, peers, and leaders. With Kooth, you will be a part of something bigger than yourself. We offer more than just a job. We offer you the chance to positively impact one of the greatest challenges of our time.

Kooth is a global leader in digital mental health and wellbeing, with a mission to make effective behavioral health support accessible to all. Our Soluna platform provides free, safe, and confidential mental wellness support for youth and young adults in partnership with states, schools, and communities.

The Director of Communications is responsible for uncovering and shaping the stories that bring Kooth and Soluna's mission to life and amplifying them across digital, owned, and partner channels to drive awareness, trust, and adoption. This role combines content strategy, channel expertise, and narrative development with operational excellence in managing agencies, coordinating campaigns, and safeguarding the organization's reputation during times of challenge.

This is not a traditional public relations role focused on press releases and media pitching. Instead, we're seeking a modern communications leader who understands that authentic storytelling, owned channel optimization, and direct stakeholder engagement are more powerful than conventional PR tactics in today's fragmented information landscape. The ideal candidate thinks like a brand builder first, leveraging multimedia content, data-driven insights, and strategic relationship building to create lasting trust and awareness.

We're looking for someone who thrives on finding the story behind the data, loves experimenting with ways to get our message in front of the right audiences, and can equip our employees and partners to be confident storytellers themselves.

How You'll Make an Impact :

Storyfinding & Narrative Development

  • Proactively source impactful stories from young people, families, partners, clinical teams, and employees that illustrate the value and outcomes of Kooth's services.
  • Transform user experiences, impact data, and program insights into compelling, audience-specific content.
  • Maintain rigorous safeguarding, privacy, and cultural sensitivity in all storytelling.

Digital & Multi-Channel Strategy

  • Develop and execute integrated communications strategies across web, email, social, webinars, and paid channels.
  • Tailor content for each channel while ensuring brand and message consistency.
  • Test innovative formatsvideo, interactive media, infographicsto broaden reach and deepen engagement.
  • Agency Management & Campaign Coordination

  • Manage relationships with PR, creative, and digital agencies, ensuring deliverables meet quality, brand, and strategic objectives.
  • Oversee agency scopes, budgets, and timelines, integrating agency work seamlessly with in-house efforts.
  • Coordinate cross-functional campaign execution, ensuring unified messaging and timing.
  • Crisis Communications & Reputation Management

  • Work with leaders across the organization to develop, contribute to, and maintain crisis communications protocols tailored to behavioral health and youth-serving contexts.
  • Serve as a key advisor to leadership during high-stakes situations, crafting accurate, transparent, and timely responses.
  • Coordinate with leadership, internal teams, and external agencies to ensure consistent, confident handling of sensitive issues.
  • Internal Enablement & Alignment

  • Create toolkits, talking points, and ready-to-use content for employees, executives, and partners.
  • Train and coach internal teams on effective storytelling to support recruitment, program delivery, and partner engagement.
  • Foster a culture of story-sharing across the organization.
  • Measurement & Optimization

  • Define and track KPIs for reach, engagement, and message adoption across channels.
  • Leverage analytics and feedback to refine storytelling and channel strategies.
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