Senior Global Marketing Director - Digital Capabilities & Innovation

Senior Global Marketing Director, Digital Product & Capabilities Innovation

We are seeking an experienced, strategic leader in SaaS and digital marketing to join as Senior Global Marketing Director, Digital Product & Capabilities Innovation. This full-time role is central to launching and scaling new SaaS offerings and accelerating our digital transformation in Pest Elimination. You will bridge product innovation and work cross-functionally with digital development, marketing, and commercial teams to drive digital, product-led growth. The results of your impact will be the development of a differentiated SaaS solution that solves unmet customer needs, accelerates pipeline generation, and positions Pest Elimination as an emerging software leader.

Identify, analyze, and validate new digital business models

Incubate and launch SaaS products

Develop go-to-market strategies and build sustainable revenue engines

Create a customer-first narrative with an aligned digital product roadmap.

Lead the development of new SaaS products - identify market gaps and customer pain points where legacy systems or processes create inefficiencies, data silos, and limited visibility. Translate gaps into opportunities solved with new digital products that will create a compelling and unified customer experience.

Refine business models (ARR, NRR, CAC / LTV, payback)

Run dual-track agile processes (discovery and delivery) with structured experimentation

Develop data sets and dashboards to measure adoption, usage, and value

Define ideal customer profiles, market segments, and product positioning

Lead pricing and packaging (eg. bundles or tiers), including usage-based or tiered models

Partner with Marketing and Sales to develop GTM plans, enablement playbooks, and adoption programs.

Develop and launch multi-channel campaigns leveraging Marketing Communications and enterprise capabilities.

Own revenue targets for incubated products and report growth KPIs

Mobilize cross-functional teams (Product, Marketing, Engineering, Data, Sales)

Translate technical concepts for non-digital and executive audiences

Lead internal enablement and change initiatives (field pilots, operational readiness)

Foster a culture of curiosity, experimentation, and learning from failure

Collaboration on IoT strategy and development plans

Partner with Transformation leadership to integrate digital capabilities

Assess competitive landscape and elevate awareness of external innovation

Develop and coach team members, support professional growth, and team culture

Minimum qualifications :

8-10 years of product marketing experience (MBA or graduate degree preferred)

Proven experience in SaaS product development and commercialization, preferably in a start-up environment.

Track record of revenue ownership (ARR, retention, SaaS scaling)

Expertise in pricing, segmentation, and GTM execution for software products

Experience running structured experiments and validating business assumptions

Strong project management and execution skills for cross-functional initiatives

Financial acumen and ability to model and assess P&L requirements

Excellent interpersonal, presentation, and executive communication skills

Able to translate technical / data concepts for commercial and operational teams

Comfortable with ambiguity and challenging the status quo in legacy environments

The base salary range for this position is $169,400.00 - $254,000.00. This position is eligible for annual bonus and long-term incentives based on performance, per plan terms.