Auto req ID : 26552
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Title : Lead Marketing
Job Function : Marketing
Location : MONTERREY
Company : Harley-Davidson Motor Company
Full or Part-Time : Full Time
At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand and heighten the desirability of the Harley-Davidson experience.
To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent.
We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?
Our International Markets are focused on creating an inclusive and expanding rider community that appeals to new and existing riders.
We strive to deliver an H-D experience with an unequivocal customer focus.
The incumbent is the key resource to drive Social Media Strategy, CRM, Marketing Operations including Marketing Budget Reporting & Financial Tracking, Dealer Marketing Support Programs & best practices, Market Intelligence & Customer Insights, Company fleet management & supporting New product (segment) Go to Market (GTM) strategy, working closely with the Marketing Head and extended Marketing team of Asia Emerging Markets, Regional Marketing teams, local sales teams and dealers, for the Asia Emerging Markets region.
Job Responsibilities
- Lead the Social Media Strategy to attract new customers
- Develop Tier-2 CRM programs and support regional CRM strategies
- Support the Marketing plans by supervising the Marketing Operations including vital coordination with internal teams, dealers, external vendors & agencies
- Close tracking of Marketing budgets and financial management, with complete process adherence, involving purchase order management, SAP controls, Invoicing, claims management & Accruals
- Support Dealer co-op programs tracking to evaluate results of Dealer Marketing plans
- Gather Market Intelligence, keeping a close track of competition, market shares & new product launch reporting
- Maintaining repository of dealer best practices and cross-sharing of information to uplift Customer Experience
- Company motorcycles fleet management to ensure a smooth working fleet for customers, media & influencers, events & staff usage
- Play a key role in strategizing and executing Go-To-Market Strategy for select segment
- Marketing support for allied businesses such as H-D Certified
Education Requirements
High School Diploma or Equivalent Required
Experience Requirements
Typically requires a minimum of 5 years of related experience. Ideally 8-10 years of total work experience.
Experience in automotive and luxury will be a bonus.
Excellent presentation and communication skills in dealing with influential individuals.
Ability to communicate fluently in English (both verbal & written).
Proficient in Microsoft Excel, Word, PowerPoint and Outlook.
Experience of dealing with external Marketing & Advertising agencies and vendors.
Must have experience of managing social media handles of brands / key accounts.
Past experience in developing and implementing CRM strategies including EDMs, newsletters, etc.
Valid big bike driving license. Being a motorcycle rider is preferable.
Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds.
We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more.
Direct Reports : No
Travel Required : 0 - 10%
Visa Sponsorship : This position is not eligible for visa sponsorship
Relocation : This position is not eligible for relocation assistance
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