Job Description
Job Description
Robert Half is seeking a part-time SEO Specialist in Madison Heights, Michigan to support our client with a long-term contract to permanent position.
The SEO Specialist role will start out part-time but eventually move to permanent and involves supporting SEO content for e-commerce websites and implementing digital marketing strategies.
As an SEO Specialist, you will be responsible for leveraging skills in database management, On-Page and Off-Page SEO, Paid Ads, and Google Analytics 4 (GA4).
Responsibilities :
- Implement SEO strategies to enhance the visibility of e-commerce websites on search engines.
- Conduct A / B Testing to optimize website performance and improve user experience.
- Utilize Google Analytics 4 (GA4) to monitor and analyze website traffic and user behavior.
- Employ Google AdWords and Google Ad Manager to create effective paid media campaigns.
- Develop and oversee digital marketing strategies to promote products or services.
- Ensure the accuracy and relevancy of SEO content on various e-commerce platforms.
- Utilize database management skills to maintain accurate records and reports.
- Monitor and analyze the performance of SEO strategies and make necessary adjustments.
- Stay updated with the latest SEO and digital marketing trends and best practices.
- Collaborate with team members to enhance the overall digital marketing efforts.
- Minimum of 3 years of experience as an SEO Specialist or SEO Consultant.
- Certifications or Portfolio that demonstrates proficiency within digital marketing.
- Solid understanding of A / B testing, off-page and on-page SEO techniques.
- Familiarity with Google Analytics 4 (GA4) is essential.
- Hands-on experience with Google AdWords and Google Ad Manager.
- In-depth knowledge of digital marketing strategies.
- Experience in eCommerce SEO strategies and techniques.
- Excellent problem-solving and analytical skills.
- Ability to work in a fast-paced, deadline-driven environment.
- Ability to work onsite in Madison Heights Office.
- Bachelor's degree in marketing, Business, or a related field.
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