Director of Marketing & Communications (ESA)

Job Type

Full-time

Description

Position :

Director of Marketing & Communications (ESA)

About ACE Scholarships

ACE is a 501(c)(3) non-profit, founded in 2000 in Denver, Colorado, to provide low-income children with equal access to quality K-12 private schools through partial scholarship support.

Over the past 24 years, ACE has provided more than 80,000 scholarships worth over $212 million. This school year, ACE serves approximately 14,000 children in Arkansas, Colorado, Delaware, Kansas, Louisiana, Missouri, Montana, New Mexico, Texas, Utah and Wyoming, and is actively pursuing other expansion opportunities with support of a national funding partner.

For more information visit the ACE website at www.acescholarships.org .

ACE Scholarships has always been an advocate of school choice. We are proud to be the program administrator for The Utah Fits All (UFA) Scholarship Program.

UFA offers tax free scholarship funds up to $8,000 to eligible K-12 students to use toward eligible education related expenses.

The scholarship funds will be deposited in an education savings account (ESA) and accessed using a digital wallet. Funds can be used to pay for approved education services and materials, including private school tuition and fees, tutoring services, after school programs and summer camps, materials and curriculum costs, transportation and more.

For more information visit the UFA website at www.ufascholarship.com .

Our Mission

is to provide children of low-income families with scholarships to private schools in grades K-12, and to advocate for expanded school choice.

Our Vision

is that every child has equal access to a quality education.

Our Guiding Principles and Convictions : 1. The American public education system if flawed.

2. Free enterprise and democracy work.

3. Parents know the best education environment for their kids.

4. Private schools (often faith-based) offer great value and have open seats.

5. All people are created equal and deserve an equal chance to pursue the American Dream.

Position Overview :

The Director of Marketing & Communications works closely with the Vice President of ESA Programs, Marketing and Executive Team to develop and lead in the execution of ACE Scholarships' strategic marketing and communication plans for ESA Programs.

This is a dynamic role often required to toggle between different levels of work such as editing a presentation, to coordinating and overseeing the management of projects between ACE's internal team and our external partners, to assisting the VP of ESA Programs and other executive staff on the planning and development of the organizations marketing strategy.

A jack of all trades is a master of none, but oftentimes better than a master of one". The Director of Marketing & Communications will drive the priorities, lead the team (internal / external via partnerships), engage key stakeholders, and manage the budget.

Key Responsibilities

Internal / External Marketing :

Under the direction of the VP of ESA Programs, and in collaboration with other teams, supervise the execution of marketing and communications for the organization, including strategic marketing planning, digital marketing efforts, direct mail, traditional advertising, content marketing, video production, and earned media to advance the organization's mission and assist fundraising and engagement efforts.

Supervise the messaging, creation and distribution of employee and internal communications, speech writing and other content development.

Lead earned media efforts to further the ACE mission, including supervision of press releases, editorials, and logistics around press conferences, podcasts, radio and television interviews, newspaper editorial board meetings, etc.

Act as chief editor for all ACE ESA content, including campaign messaging, student and family stories, website and blog content, direct mail letters, speeches, press releases, and video scripts.Brand Stewardship :

Develop, maintain, and supervise the adherence to ACE Scholarships brand standards. Prevent harmful messaging by internal and / or external actors.

Ensure quality, design consistency, messaging and brand integrity remain intact.Maintain relationships with external agencies and lead the ideation and creative process in the development of current and future ACE branded materials.

Strategic Marketing - Development and Planning

Under the direction of the VP of ESA Programs, the Director of Marketing & Communications develops and manages strategic marketing and communications plans for national and market-specific fundraising, brand awareness and stakeholder engagement.

Strategic Marketing includes leveraging ACE's strengths to capitalize on market opportunities. This will be accomplished by defining strategies, tactics, channels, target segments, messaging, necessary resources, goals, and metrics.

This will include oversight of all upstream and downstream marketing, grants, and market research.Leadership

Under the direction of the VP of ESA Programs, the Director of Marketing & Communications leads and manages all marketing external partners to align with department objectives, goals, culture, morale, innovation, creative execution, and output.

Responsible for ensuring all members of ACE external marketing partners are equipped with clear direction, training, and resources to succeed in their roles.Measurements of Success

Mission-centered, strategic execution of the above job roles and responsibilitiesAbility to lead external team members in the successful execution of strategic objectivesEffective and constant communication with internal and external stakeholdersCompliance with all internal policies and proceduresEvaluate costs / benefits (ROI) of ACE's marketing efforts in any given marketUphold and consistently demonstrate the values of the organizationManage all marketing plans to budgetCore Competencies and Skill Sets

Knowledge of, and passion for, school choice and ACE Scholarships missionExceptional written and verbal communication skills.

Background in writing on deadline preferred.Uses time effectively and efficiently; concentrates effort on priorities; adeptly handles several tasks / projects at once.

Demonstrates ability to develop a strong internal / external (partners) team culture that empowers co-workers to achieve success.

Strong decision-making ability using a collaborative style that encourages input from others.Clearly accepts work responsibilities for tasks and decisions;

sets clear objectives, goals, and measures; monitors process, progress, and results; designs feedback loops into work.Experience in analytical data collection, interpretation, and reporting that will support the organization's strategic development and communications goals.

Ability to develop strategic plans and execute plans toward specific and measurable outcomesMinimum Requirements

Bachelor's degree in Marketing, Communications, Business Administration, Project Management, or similar degree; or equivalent professional experienceMaster's degree preferredDirect level : 5-7+ years of experienceLocation and Reporting

Position will be based in Denver, CO / Denver Tech CenterReports to VP of ESA Programs, currently, no direct reports.FLSA Status :

Exempt

Travel :

10%, attending out of state ACE Events and meetings with key stakeholders

Compensation

Salary range of $70,000 - $100,000 (DEO) and benefits package, including but are not limited to :

Medical Insurance (with generous employer contribution)Dental Insurance (with generous employer contribution)Vision InsuranceVoluntary Life InsuranceHSA, FSA, Limited FSA, and Dependent Care FSA pre-tax spending accountsEmployee Assistance Program (EAP)Free, Employer-paid Short-term, Long-term, and AD&D insurance.

401(k) with 6% employer match with immediate vesting.Monthly cellphone stipendScholarships for employee's whose children are actively enrolled in a private school ($2,500 / child, up to $5,000 / year).

Employer paid parkingOnsite amenities include : gym, café, and building securityIn office coffee, snack bar, and walking treadmill

Salary Description

$70,000 - $100,000