Job Title : Senior Manager, Global Business Unit, Baidu USA
Sunnyvale, CA
Baidu USA, located in Silicon Valley, is seeking a Senior Manager to join our Global Business Unit. The Manager will lead our diverse team and oversee strategic business functions, focusing on programmatic advertising and the AI-driven application of Baidu's family apps in the United States.
Key Responsibilities :
Business Oversight and Strategy Forge and strengthen strategic partnerships with key accounts in the U.S.Lead strategic initiatives across programmatic advertising and AI- driven applications within Baidu’s family apps.
Supervise mobile applications monetization, explore direct advertisers, and identify innovative U.S partners to boost revenue.
Profitability and P&L Responsibility Direct responsibility for the U.S. office's P&L, monitoring the financial health and driving profitability.
Actively seek and develop revenue growth opportunities and manage operational costs effectively.Make strategic financial decisions based on financial analysis and profitability metrics.
Business Intelligence (BI) & Competitive Intelligence (CI) Provide insights to the GBU headquarters team on the U.S internet industry’s landscape, future tendencies, and emerging monetization business models.
Understand the business situation of competitive products in the U.S., collect user feedback, and assess product feature information.
Dive into the U.S internet ecosystem, including Start-ups, talents, investors, and provide strategic information to headquarters.
Team Leadership and People Management Directly manage a diverse team, set goals, monitor performance, and foster a supportive work environment.
Support Baidu GBU marketing and PR events in the U.S.
Qualifications :
- BS / BA degree required, MBA or equivalent advanced degree preferred.
- Minimum of 5 years of experience, with significant experience in a leadership role.
- Experience in working with various ad tech vendors and platforms, direct advertisers, agency trading desks, SSPs, DSPs.
- Business Development skills with deep knowledge in market-entry strategy, negotiations, contractual terms arrangements, C-level networking, etc.
- Proven project management capabilities, including experience with handling ambiguity, influencing cross-functional teams, and working collaboratively with internal and external partners.'
- Strong analytical and reasoning skills, particularly with technical, contractual, and financial matters.
- Demonstrated experience in people management and team leadership.
- Impeccable business judgment.
- Willingness to travel as needed.
- Proficiency in Mandarin is preferred.
Senior Manager, Global Business Unit, Baidu USA
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